Degrees of price discrimination

First Level:

1) Company knows customers' WTP perfectly

2) Set prices on individual level

eg. Internet Sales. And we can estimate the customers' WTP via promotion program (customer's price sensitivity)

Second Level:

Indirect price discrimination

1) Firms offer different deals, eg. combination of different price quantity and quality

2) consumers self-select according to their own WTP and preference.

Type: Non-liner pricing, Versioning?, bundling

Non-liner pricing ( quantity discount )

1) Customer's WTP for the first product is highest and decrease accordingly afterwards

eg. Fixed cost+ flexible cost

Versioning

Differentiating products in quality, quantity, convenience, etc.

eg. Business Class ticket might be canceled, rebook and so on

eg. damaged goods

Third?Level:

Group Pricing

?公司可通過觀察消費(fèi)者的特性，將其進(jìn)行分組定價(jià)。

eg. work status (student discount) , location (water in airport), region , country, time (peak time)

Intertemporal? Pricing

產(chǎn)品剛進(jìn)入市場(chǎng)的時(shí)候，打最高價(jià)，隨著時(shí)間的推移，漸漸降價(jià)（iphone )