to help managers before they make decision about whether to integrate or not
場景:complete product system(文中是磁盤驅(qū)動(dòng)器),subsystem and components
CONCLUSION: 當(dāng)消費(fèi)者面臨的產(chǎn)品質(zhì)量較差時(shí),垂直整合為公司帶來的競爭優(yōu)勢最大;消費(fèi)者要求較高的市場中,垂直整合的公司將占有較高的市場份額;技術(shù)更迭快的行業(yè)中,horizontally stratified > vertically integrated
*和游戲手柄的案例結(jié)論一致