How to Get Rich (without getting lucky)

作者:Naval Ravikant(硅谷投資人)
譯者:和菜頭
時(shí)間:2018-5-31

  1. Seek wealth, not money or status. Wealth is having assets that earn while you sleep. Money is how we transfer time and wealth. Status is your place in the social hierarchy.

去尋求財(cái)富,而非金錢或地位。財(cái)富就是你擁有資產(chǎn),而資產(chǎn)在你睡覺(jué)的時(shí)候都還在為你賺錢;金錢是我們轉(zhuǎn)換時(shí)間和財(cái)富的工具;身份是你在社會(huì)等級(jí)體系里所處的位置。

  1. Understand that ethical wealth creation is possible. If you secretly despise wealth, it will elude you.

要明白一件事:一個(gè)人完全可以不靠坑蒙拐騙站著賺取財(cái)富。如果你在暗中鄙視財(cái)富,那么財(cái)富也會(huì)躲著你。

  1. Ignore people playing status games. They gain status by attacking people playing wealth creation games.

別去理會(huì)那些熱衷于玩身份游戲的人,他們通過(guò)攻擊那些創(chuàng)造財(cái)富的人以獲得自己的身份。

  1. You’re not going to get rich renting out your time. You must own equity?—?a piece of a business?—?to gain your financial freedom.

你不會(huì)通過(guò)出租自己的時(shí)間而變得富有。你必須擁有產(chǎn)權(quán),也就是生意的一部分,以此才能贏得個(gè)人財(cái)務(wù)自由。

  1. You will get rich by giving society what it wants but does not yet know how to get. At scale.

提供社會(huì)大眾想要但是他們還不知道如何獲取的東西,你就會(huì)因此而致富。但有一點(diǎn):你必須規(guī)模化地供應(yīng)社會(huì)。

  1. Pick an industry where you can play long term games with long term people.

選擇一個(gè)你可以長(zhǎng)期從事的產(chǎn)業(yè),尋找一批可以一起長(zhǎng)期共事的人。

  1. The Internet has massively broadened the possible space of careers. Most people haven’t figured this out yet.

互聯(lián)網(wǎng)極大拓展了一個(gè)人職業(yè)生涯的可能性。絕大多數(shù)人對(duì)此毫無(wú)認(rèn)知。

  1. Play iterated games. All the returns in life, whether in wealth, relationships, or knowledge, come from compound interest.

\color{red}{玩就玩復(fù)利游戲}。無(wú)論是財(cái)富,人際關(guān)系或者是知識(shí),所有你人生里獲得的回報(bào),都來(lái)自復(fù)利。

  1. Pick business partners with high intelligence, energy, and, above all, integrity.

在選擇商業(yè)合作伙伴的時(shí)候,選擇那些高智商、精力旺盛的家伙,但在這一切之上,他應(yīng)該是個(gè)正直誠(chéng)實(shí)的人。

  1. Don’t partner with cynics and pessimists. Their beliefs are self-fulfilling.

不要和憤世嫉俗者和悲觀主義者合作,因?yàn)樗麄儠?huì)任由壞事發(fā)生,以此證明他們的負(fù)面看法是正確的。

  1. Learn to sell. Learn to build. If you can do both, you will be unstoppable.

學(xué)會(huì)如何銷售,學(xué)會(huì)如何創(chuàng)建。如果你同時(shí)能做到這兩件事,你的成功將無(wú)可阻擋。

  1. Arm yourself with specific knowledge, accountability, and leverage.

\color{red}{獨(dú)到知識(shí)},責(zé)任感和杠桿武裝自己。

  1. pecific knowledge is knowledge that you cannot be trained for. If society can train you, it can train someone else, and replace you.

獨(dú)到知識(shí)是那種不可以通過(guò)培訓(xùn)而獲得的知識(shí)。這是因?yàn)?,如果這種知識(shí)可以經(jīng)由培訓(xùn)而得,那么其他人同樣也可以,并且以此取代你。

  1. Specific knowledge is found by pursuing your genuine curiosity and passion rather than whatever is hot right now.

在真正的好奇心和熱情驅(qū)使你前進(jìn)的路上,你更有可能獲得獨(dú)到知識(shí),而不是在追逐潮流熱點(diǎn)的聞風(fēng)起舞腳步里。

  1. Building specific knowledge will feel like play to you but will look like work to others.

創(chuàng)建獨(dú)到知識(shí)的過(guò)程對(duì)于你就像是在玩,而對(duì)于別人則像是工作。

  1. When specific knowledge is taught, it’s through apprenticeships, not schools.

不能通過(guò)學(xué)校教育教會(huì)一個(gè)人獨(dú)到知識(shí),它只能通過(guò)學(xué)徒制口傳身教。

  1. Specific knowledge is often highly technical or creative. It cannot be outsourced or automated.

獨(dú)到知識(shí)通常極富技術(shù)性和創(chuàng)造性,因此它不能被外包或自動(dòng)實(shí)現(xiàn)。

  1. Embrace accountability, and take business risks under your own name. Society will reward you with responsibility, equity, and leverage.

擁抱責(zé)任感,押上自己的聲譽(yù)以承擔(dān)商業(yè)風(fēng)險(xiǎn)。社會(huì)也會(huì)以責(zé)任,產(chǎn)權(quán)和杠桿作為回報(bào)。

  1. The most accountable people have singular, public, and risky brands: Oprah, Trump, Kanye, Elon.

最具責(zé)任感的人都具有獨(dú)一無(wú)二的、世人皆知的、敢于冒險(xiǎn)的個(gè)性特征,如奧普拉、川普、坎耶、埃隆。

  1. “Give me a lever long enough, and a place to stand, and I will move the earth.”?—?Archimedes

只要給我一根足夠長(zhǎng)的杠桿,一處可以立足的地方,我就能撬起地球?!⒒椎?/p>

  1. Fortunes require leverage. Business leverage comes from capital, people, and products with no marginal cost of replication (code and media).

財(cái)富增長(zhǎng)需要使用杠桿。\color{red}{商業(yè)杠桿}有三個(gè)來(lái)源:1、\color{red}{資本};2、\color{red}{人力};3、\color{red}{復(fù)制起來(lái)邊際成本為零的產(chǎn)品(如:代碼和媒體)}。

  1. Capital means money. To raise money, apply your specific knowledge, with accountability, and show resulting good judgment.

資本的意思就是錢。想要融資,那就運(yùn)用你的獨(dú)到知識(shí),配合你責(zé)任感,展示出你良好的判斷力。

  1. Labor means people working for you. It’s the oldest and most fought-over form of leverage. Labor leverage will impress your parents, but don’t waste your life chasing it.

人力指的就是為你干活的人,它是最古老也是爭(zhēng)奪最激烈的杠桿。人力杠桿會(huì)讓你父母因?yàn)槟闶窒掠性S多人為你工作而感到驕傲,但你不要浪費(fèi)生命去追求這一點(diǎn)。

  1. Capital and labor are permissioned leverage. Everyone is chasing capital, but someone has to give it to you. Everyone is trying to lead, but someone has to follow you.

資本和勞動(dòng)力是需要征得許可才能使用的杠桿。每個(gè)人都在追逐資本,但總得有個(gè)什么人給你才行;每個(gè)人都想要領(lǐng)導(dǎo)其它人,但總得有什么人愿意跟著你才行。

  1. Code and media are permissionless leverage. They’re the leverage behind the newly rich. You can create software and media that works for you while you sleep.

代碼和媒體是無(wú)需要許可即可使用的杠桿。它們是新貴人群背后的杠桿,你可以通過(guò)自己創(chuàng)建的軟件和媒體,在睡覺(jué)時(shí)仍然為你干活。

  1. An army of robots is freely available?—?it’s just packed in data centers for heat and space efficiency. Use it.

\color{red}{一支機(jī)器人軍團(tuán)已經(jīng)集結(jié)待命},只是為了節(jié)約空間和熱效能,它們被打包放進(jìn)數(shù)據(jù)中心。去用吧。

  1. If you can’t code, write books and blogs, record videos and podcasts.

如果你不會(huì)編程,那你還可以寫書和博客,或者做視頻或者音頻節(jié)目。

  1. Leverage is a force multiplier for your judgement.

\color{red}{杠桿能夠成倍地放大你的判斷力}(所產(chǎn)生的效能)。

  1. Judgement requires experience, but can be built faster by learning foundational skills.

判斷力需要經(jīng)驗(yàn),但它可以通過(guò)學(xué)習(xí)基本技能的方法更快速地建立起來(lái)。

  1. There is no skill called “business.” Avoid business magazines and business classes.

并不存在一種叫做“商業(yè)”的能力。盡量避開商業(yè)雜志和商業(yè)課程。

  1. Study microeconomics, game theory, psychology, persuasion, ethics, mathematics, and computers.

\color{red}{去學(xué)習(xí)微觀經(jīng)濟(jì)學(xué)、博弈論、心理學(xué)、說(shuō)服術(shù)、倫理學(xué)、數(shù)學(xué)和計(jì)算機(jī)科學(xué)}。

  1. Reading is faster than listening. Doing is faster than watching.

讀比聽(tīng)快,做比看快。

  1. You should be too busy to “do coffee,” while still keeping an uncluttered calendar.

\color{red}{你應(yīng)該忙得沒(méi)有社交的時(shí)間才對(duì),與此同時(shí)你應(yīng)該始終保證日程安排井井有條}。

  1. Set and enforce an aspirational personal hourly rate. If fixing a problem will save less than your hourly rate, ignore it. If outsourcing a task will cost less than your hourly rate, outsource it.

你應(yīng)該為自己設(shè)定一個(gè)有抱負(fù)的\color{red}{個(gè)人時(shí)薪數(shù)},并且堅(jiān)持執(zhí)行。如果解決一個(gè)問(wèn)題所能節(jié)省下來(lái)的成本低于你的個(gè)人時(shí)薪,那就忽略這個(gè)問(wèn)題好了;如果一項(xiàng)任務(wù)的外包成本低于你的個(gè)人時(shí)薪,就把它外包出去。

  1. Work as hard as you can. Even though who you work with and what you work on are more important than how hard you work.

盡管你跟誰(shuí)一起工作、做什么工作,要遠(yuǎn)比你的努力程度更加重要。但還是要傾盡全力去工作。

  1. Become the best in the world at what you do. Keep redefining what you do until this is true.

你所做的事情,要努力做到世界最好。不斷重新定義你在做什么,直到真的做到世界最好。

  1. There are no get rich quick schemes. That’s just someone else getting rich off you.

這個(gè)世界上并沒(méi)有快速賺錢致富的方法,如果你想要找尋這種方法,那它只會(huì)讓別人從你身上賺錢致富。

  1. Apply specific knowledge, with leverage, and eventually you will get what you deserve.

運(yùn)用你的獨(dú)到知識(shí),配合上杠桿,最終你會(huì)得到你應(yīng)該得到的東西。

  1. When you’re finally wealthy, you’ll realize that it wasn’t what you were seeking in the first place. But that’s for another day.

終有一天當(dāng)你變得富有,你會(huì)發(fā)現(xiàn)那一切并不是你最開始想要的東西。但是那就是另外一回事了。

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