Why knowing your users is so important? What do?you need to know about your users? What research techniques you can use to understand your user?

Key Study Notes from the Course:

Some of the information you might want to know your users:

who they are(age, gender, income, etc)

what do they like or dislike

behaviors when they are engaged on your website

tasks that they perform

frequency?(how often do they perform those tasks)

goals

experiences?(happy, frustrated?)

things that you don’t want to include in your research

What do you need to know about your users:

1. General information: gender, work, income, experience, task, frequency

2. Another really important thing you need to know about your users is their access requirement.

3. Source of information that would be able to give you some insight who your users are such as market research, third-party report, site visits, or speak with your users

Research Techniques:

Focus group-qualitative

Contextual inquiries (site visit)-qualitative

Web analytics-quantitative

Survey-quantitative

Personas-document format

Learning Insight:

The best time to understand the needs of the users is at the early end of the project. The earlier start, the better result.In addition, the most important thing you need to realize about UX process is that you need to observe your users.You need to observe them in context, in real life, performing a task that they perform.

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