Day26

Day 26神句神詞組

1.Last week, it was announced by the brand’s new president Abigail Klem (who stepped into the role in January) that the aspirational, fine-jewellery collection of which this bracelet was a prized example will henceforward be folded into the main line and made more accessible.

上周,這個品牌的新董事長(一月份上任的)宣布, 以手鐲為成功的范例,這個勵志的,高質(zhì)珠寶品牌今后將會融入主流大眾,變得更加親民。

2.It’s tempting to read this as yet another woe in the catalogue of ills that have befallen the brand since President Donald Trump’s ascension to power.

這很容易讓人想到是因為川普總統(tǒng)上臺降臨在這個品牌的又一災(zāi)難。

3.In particular, the brand’s inventory is skyrocketing on second-hand resale sites such as ThredUP, where demand for Ivanka Trump-branded products in conservative cities such as Houston in Texas is massively outstripping the rate at which more liberal-minded coastal-dwelling urbanites are purging themselves of them.

尤其,像ThredUP這樣的品牌價格在二手重售過程中飆升,伊萬卡川普品牌的產(chǎn)品需求在像德克薩斯州的休斯敦這些保守城市大大超過那些更開放的海岸城市居民,因為他們不屑于這個品牌。

4.The business of fashion, accessories and especially jewellery is built on the basis, like those of cars and houses, that they are imbued with various life-enhancing qualities.

時尚,配飾,特別是珠寶業(yè),像汽車業(yè)和房地產(chǎn)業(yè)一樣,都是為了提高生活質(zhì)量。

5.By buying into a brand, so the retail culture has it, we buy into a society of similarly-minded sophisticates who share our values and wallet size.

我們不僅是在買這個品牌,也在買這個企業(yè)的文化,買這個社會上和我們有著相同價值觀和財富水平的一群人。

6.Most brands recognize that their survival depends on partnering with high-street retailers in collaborations that will bounce them into a broader market.

大部分的品牌意識到它們的生存必須依賴于一些市井的零售商,只有與它們一起合作才能開拓更大的市場

神詞組

1. Show an intense passion for表現(xiàn)出極大的熱情

2. Poor sales ?銷售業(yè)績不好

3. Increased publicity ?不斷增強(qiáng)宣傳

4. Give an unfair advantage over other competitors 給它較于其他競爭者的一個不公平的優(yōu)勢

5. Permanent injunction 永久的禁令

6. Metropolitan, liberal, latte-drinking snowflakes 大都市的自由主義的小資

7. Sales increased/surged 銷售業(yè)績飆升

8. Just as….so is… 就像~,~也一樣

9. pitch themselves at the highest echelons of luxury 把它們自己定位為高端奢侈品

10. make them accessible to more ordinary folk ?使它們更親民

11. accessible price 人們能接受的價格

12. collaboration with/team-up with: 合作

13. Expand one’s entry-level offering ?拓展準(zhǔn)入集資量

14. accessible wilderness: 可進(jìn)入的荒野

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