書友分享
From 楚汐
聯(lián)想到萬維鋼老師的新書《高手：精英的見識(shí)和我們的時(shí)代》里，曾提到的一個(gè)公式：
喜歡 = 熟悉 + 意外
身處這個(gè)時(shí)代的我們，對(duì)于汽車這個(gè)代步工具已然是再熟悉不過的了，而 Elon Musk 在這里所做的則是對(duì)傳統(tǒng)汽車和混合動(dòng)力汽車進(jìn)行大改良，聚焦在電動(dòng)汽車這個(gè)“清潔能源”的新概念上，同時(shí)盡善盡美的追求 Tesla 汽車由內(nèi)而外的每一個(gè)工業(yè)設(shè)計(jì)細(xì)節(jié)，比如駕駛操作控制觸摸屏，鋁制車身，門把手，鷹翼門設(shè)計(jì)等等，專注于將用戶的駕駛體驗(yàn)提升到極致。
這種完全置身于用戶的角度，在再熟悉不過的產(chǎn)品上賦予極致的意外之喜，無怪乎用戶隨之而來的對(duì) Tesla 電動(dòng)汽車的喜歡與追捧。
套句《何以笙簫默》里的話，
如果世界上曾經(jīng)有那輛車出現(xiàn)過，其他車都會(huì)變成將就，我不愿意將就。
From 木心
兵來將擋，水來土掩，遇到的問題總會(huì)被解決。每當(dāng)Elon剛步入事業(yè)輝煌時(shí)刻或者劫后逢生總會(huì)有新的問題困難出現(xiàn)，Elon 不是思前恐后，而是針對(duì)要害，盡己所能重點(diǎn)解決，也并沒有去衡量自己的付出是否一定會(huì)度過難關(guān)，是否功虧一簣等諸多雜念。而或許恰是這份純粹的的付出和拼搏，每次都化險(xiǎn)為夷度過難關(guān)。會(huì)有人擔(dān)心“全心去做某事要是萬一失敗了豈不是一無所獲”，而當(dāng)你有此權(quán)衡時(shí)某種程度早已分心，再則真的全心投入做到極致最終還沒成功，這可能要?dú)w咎點(diǎn)一點(diǎn)運(yùn)氣吧，而這幾率也是少之又少吧。事實(shí)是，我們所付出的程度還沒達(dá)到談及運(yùn)氣的層級(jí)，自己卻各種實(shí)力甩鍋。
From 慧玲
這種設(shè)計(jì)美學(xué)之下，是Elon一直以來的堅(jiān)持。書里這段話就是這么解釋：
He’s a physicist at heart and an engineer by demeanor.
物理學(xué)家的心 + 工程師的行為 = 美學(xué)家的設(shè)計(jì)？？
The truth is that there might be some of that going on with Musk, and he’s turned it into an advantage.
將自己的所學(xué)融會(huì)貫通，就像是打通任督二脈的武林高手，只有出化境的美學(xué)。
Tesla makes its profits off the initial sale of the car and then from some optional software services.
在看Elon的創(chuàng)業(yè)理念時(shí)，真的很難不去想到Jobs。在上述的這一點(diǎn)上同APPLE也是相似的。正如作者在文中寫到，他所銷售的是可供選擇的軟件服務(wù)?；谧约旱乃瓒M(fèi)，沒有無謂的廣告和電話騷擾。而當(dāng)你買了這樣的一個(gè)產(chǎn)品之后，真的就不消費(fèi)軟件了么？
From ZHAO DAIWEI
有一句話說：“冠軍永遠(yuǎn)跑在掌聲之前?！?喬布斯也好，Elon Musk也好，在他們成功之前都有一段漫長的沉寂、不被看好的時(shí)期。他們承受住了寂寞、落敗和旁人的冷眼并且從未迷失自己認(rèn)定的方向才有了后來的掌聲。之前在微博上有看到一個(gè)成功人士勸告年輕人畢業(yè)十年之內(nèi)不要參加同學(xué)聚會(huì)，因?yàn)橥瑢W(xué)聚會(huì)會(huì)形成不良的競爭，那些事業(yè)起步晚的人會(huì)喪失對(duì)自己未來的信心。雖然不太贊同十年不參加同學(xué)聚會(huì)的做法，但是我同意他所說的觀點(diǎn)，同學(xué)之間的互相比較會(huì)形成不良的競爭。每個(gè)人都有自己獨(dú)特的人生之路，有人成功早，有人成功晚，有人行走在康莊大道上，也有人喜歡曲徑通幽處。因此如果選擇了一條與大多數(shù)人不一樣的道路，就不要被旁人的評(píng)價(jià)所左右，更不要以別人的生活為尺度來自我衡量。
From 哇
福特這家百年車企，正因?yàn)橐呀?jīng)有一定的規(guī)模而無法分心去全心研制新的技術(shù)。也許他也不想去全心投入，因?yàn)樵诂F(xiàn)有的領(lǐng)域他還是領(lǐng)頭羊。就像當(dāng)年的柯達(dá)一樣，其實(shí)柯達(dá)是第一個(gè)研制出數(shù)碼相機(jī)的廠家，但當(dāng)時(shí)的他也是膠卷銷量最高的公司。數(shù)碼相機(jī)完全是膠卷的天敵，所以柯達(dá)決定保住自己的膠卷產(chǎn)業(yè)而封殺了數(shù)碼相機(jī)。可是科技的趨勢(shì)是一個(gè)公司無法阻攔的。最后柯達(dá)只能被時(shí)代給拋下了。
From 葉小靜
From Cara
埃隆做事的兩個(gè)特點(diǎn)，一個(gè)是追求完美，一個(gè)一不做二不休
本章首先提到對(duì)tesla車型的改造，設(shè)計(jì)的日臻完善，不管在經(jīng)濟(jì)上還是人力成本、資源方面，都投入了真金白銀的大量心血。
訂單不能變現(xiàn)，那么就用最笨的辦法，召集所有部門的人力，不管大家的分工是什么，先把預(yù)定訂單全部變?yōu)橐迅犊顬橹?。同時(shí)任人唯賢，大刀闊斧，卓有成效。
詞匯分享
From 木心
the press and public were atwitter, anticipating that'd he do something spectacular and at odds with the traditions of the automotive industry.
一 atwitter：adj. 緊張的,興奮的
例：A crowd atwitter with expectation
二be at odds with sth/? be at odds with sb over sth
釋義：to be different from something, when the two things should be the same：與…爭執(zhí)，意見不一致；與…不和；差異
同義：?conflict, disagree with
反義：align with, concur with, agree with
例句：These findings are at odds with what is going on in the rest of the country.
例句：He?s always at odds with his father over politics.
仿寫：His behavior? is at odds with the social security.
?? odds and ends：small items that are not valuable or are not part of a larger set 零碎的東西
例句：She spent the day sorting through a box full of odds and ends.
?? odds 還可譯為“機(jī)會(huì)”, the odds that...很可能...
同義：possibility, chance, likelihood, probability
例句：The odds are against him.
仿寫：The odds that she will win this game.
All seemed to be going well for Musk, and he savored the moment.
savor:
釋義：to enjoy the full taste or flavour of something, especially by eating or drinking its lowly; to enjoy a feeling or an experience thoroughly 盡情享受；加調(diào)料于...；
同義：enjoy, relish, revel in, glory in, delight in,
例句：It's an opportunity to savour the delights of snowboarding
仿寫：She savored? the life with her children.
From ZHAO DAIWEI
1. Musk did not have Riley around to celebrate with and share in this run of good fortune.
run: a series of successes or failure? SYN streak, string
a run of good luck/ bad luck/ defeats/ victories etc
His extraordinary run of successes has been stopped.
2. He didn’t really exude that “playboy drinking scotch while zooming through Afghanistan in an army convoy” vibe.
exude: 1. to flow out slowly and steadily; 2. if you exude a particular quality, it is easy to see that you have a lot of it
She exudes self-confidence.
He exuded an air of wealth and power.
類似表達(dá): emanate
5. Publicly, Tesla said it needed to conduct maintenance on the factory, which was technically true, although the company would have soldiered on had the orders been closing as expected.
soldier on: to continue working in spite of difficulties
We'll just have to soldier on without him.
8. Musk cracked jokes during the presentation and played off the crowd’s enthusiasm.
play off sb/ sth: to deliberately use a fact, action, idea etc in order to make what you doing better or to get an advantage
The two musicians played off each other in a piece of inspired improvisation.
From 哇
1.spruce up
Then I went in for a one-year service, and they spruced up everything so that the car was better than new.
to make someone or something cleaner and tidier or to improve the way they appear generally把…收拾整潔；打扮
例：The city is sprucing up its museums and galleries.
這座城市正在美化自己的博物館和美術(shù)館。
造句：She spruced up for the first date.
