翻譯：今城JASON
網(wǎng)上找了好多版本都感覺不太清晰，于是自己翻譯了一版，存留作為參考。
在經(jīng)歷公司經(jīng)營(yíng)的時(shí)候，對(duì)很多內(nèi)容就不僅僅停留在字面的理解上。未來再看，肯定有很多不一樣的收獲。
引用范圍內(nèi)的文字為自己的思考與參考資料。
1. Customer Obsession 客戶至上
Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.
領(lǐng)導(dǎo)者從客戶開始，反向推動(dòng)工作。他們拼命努力去獲取和維護(hù)客戶的信任。雖然領(lǐng)導(dǎo)者關(guān)注競(jìng)爭(zhēng)者，但是他們更迷戀客戶。
亞馬遜把這個(gè)作為第一條法則，說明對(duì)企業(yè)來說，客戶的重要性。從客戶開始，反向推動(dòng)工作，意思就是所有的工作計(jì)劃，應(yīng)該從客戶反推回去進(jìn)行安排。
關(guān)注競(jìng)爭(zhēng)者，更迷戀客戶，這個(gè)應(yīng)該成為不斷提醒自己的要點(diǎn)。
2. Ownership 責(zé)任心/主人翁精神
Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team. They never say “that’s not my job.”
領(lǐng)導(dǎo)者是主人。他們思考長(zhǎng)期，他們不會(huì)為了短期的回報(bào)犧牲長(zhǎng)期價(jià)值。他們?yōu)檎麄€(gè)公司的利益而行動(dòng)，而不是只為了他們自己的團(tuán)隊(duì)。他們從來不會(huì)說：那不是我的工作。
不會(huì)為了局部犧牲整體利益，不會(huì)為了短期犧牲長(zhǎng)期利益。不會(huì)局限自己的工作范圍。
3. Invent and Simplify 創(chuàng)造和簡(jiǎn)化
Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here.” As we do new things, we accept that we may be misunderstood for long periodsof time.
領(lǐng)導(dǎo)者期望和要求他們的團(tuán)隊(duì)創(chuàng)新和發(fā)明，并總是去找到簡(jiǎn)化的方法。他們有外部感知意識(shí)，從每個(gè)地方尋找新想法，不會(huì)被“不是這里發(fā)明的”而限制。當(dāng)我們做新的事情時(shí)，我們接受我們可能會(huì)被誤解很長(zhǎng)時(shí)間。
這里有個(gè)關(guān)鍵詞：externally aware。外部意識(shí)，或者是感知外界的思維習(xí)慣。不斷從外部獲取好的方法，而不是局限于都要自己發(fā)明創(chuàng)造。
4. Are Right, A Lot 大量的正確決策
Leaders are right a lot. They have strong judgment and good instincts. Theyseek diverse perspectives and work to disconfirm their beliefs.
領(lǐng)導(dǎo)者做大量正確的決策。他們有強(qiáng)大的判斷力和敏銳的直覺。他們尋找多元視角，努力去推翻自己的信仰。
這個(gè)地方是自己最近幾年最大的思維改變。以前總想證明自己是對(duì)的，現(xiàn)在更想弄清到底什么是對(duì)的。如果自己是對(duì)的，那么自己早就已經(jīng)取得足夠成功，所以恰恰需要找到足夠的東西，證明自己的以前的信念是錯(cuò)誤的，從而建立正確的信念。
5. Learn and Be Curious 學(xué)習(xí)和好奇心
Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them.
領(lǐng)導(dǎo)者從未停止學(xué)習(xí)，并且總是尋求提高自己。他們對(duì)新的可能性充滿好奇，并用行動(dòng)去探索它們。
用行動(dòng)探索，真正提高自己，而不是停留在學(xué)習(xí)了，知道了。
6. Hire and Develop the Best 招募和培養(yǎng)最好的人
Leaders raise the performance bar with every hire and promotion. They recognize exceptional talent, and willingly move them throughout the organization. Leaders develop leaders and take seriously their role in coaching others. We work on behalf of our people to invent mechanisms for development like Career Choice.
領(lǐng)導(dǎo)者通過每一次招聘和晉升來提高績(jī)效標(biāo)準(zhǔn)。他們認(rèn)可杰出的人才，并愿意在整個(gè)組織中調(diào)動(dòng)他們。領(lǐng)導(dǎo)者培養(yǎng)領(lǐng)導(dǎo)者，并認(rèn)真對(duì)待他們?cè)谥笇?dǎo)他人方面的作用。我們代表我們的員工發(fā)明像職業(yè)選擇這樣的發(fā)展機(jī)制。
7. Insist on the Highest Standard 堅(jiān)持最高標(biāo)準(zhǔn)
Leaders have relentlessly high standards— many people may think these standards are unreasonably high. Leaders are continually raising the bar and drive their teams to deliver high quality products, services and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed so they stay fixed.
領(lǐng)導(dǎo)者有著堅(jiān)持不懈的高標(biāo)準(zhǔn)——許多人可能認(rèn)為這些標(biāo)準(zhǔn)高得不合理。領(lǐng)導(dǎo)者不斷提高標(biāo)準(zhǔn)，推動(dòng)他們的團(tuán)隊(duì)提供高質(zhì)量的產(chǎn)品、服務(wù)和流程。領(lǐng)導(dǎo)者保持關(guān)注直到問題解決，以確保缺陷不會(huì)被傳遞到生產(chǎn)線上。
8. Think Big 大格局（大志向）
Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers.
小格局是一個(gè)自證預(yù)言。領(lǐng)導(dǎo)者創(chuàng)造并傳遞一個(gè)能帶來成果的大目標(biāo)。他們有與眾不同的想法，他們?yōu)榉?wù)客戶而到處尋找方法。
自證預(yù)言（self-fulfilling prophecy）是一種在心理學(xué)上常見的現(xiàn)象，意指人會(huì)不自覺的按已知的預(yù)言來行事，最終令預(yù)言發(fā)生；也指對(duì)他人的期望會(huì)影響對(duì)方的行為，使得對(duì)方按照期望行事?！傲_森塔爾效應(yīng)”就是一種自證預(yù)言。
9. Bias for Action 崇尚行動(dòng)
Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking.
商業(yè)中速度非常重要。許多決策和行動(dòng)是可逆的，不需要大量的研究。我們看重風(fēng)險(xiǎn)評(píng)估。
只要風(fēng)險(xiǎn)是可控的，就不需要一直猶豫不決，可以用快速的行動(dòng)去驗(yàn)證。
10. Frugality 節(jié)儉
Accomplish more with less. Constraints breed resourcefulness, self-sufficiency and invention. There are no extra points for growing headcount, budget size or fixed expense.
花小錢辦大事。限制條件產(chǎn)生智謀、自立和創(chuàng)意。增加員工人數(shù)，預(yù)算規(guī)模和公司固定開支不會(huì)帶來額外的好處。
11. Earn Trust 獲取信任
Leaders listen attentively, speak candidly, and treat others respectfully. They are vocally self-critical, even when doing so is awkward or embarrassing. Leaders do not believe their or their team’s body odor smells of perfume. They benchmark themselves and their teams against the best.
領(lǐng)導(dǎo)者認(rèn)真聆聽，坦率發(fā)言，尊重他人。即使讓自己尷尬和窘迫，他們也會(huì)坦率的自我批評(píng)。領(lǐng)導(dǎo)者不相信自己和自己的團(tuán)隊(duì)汗味是香的。他們向最好的團(tuán)隊(duì)對(duì)齊，來檢測(cè)自己和自己的團(tuán)隊(duì)。
12. Dive Deep 深度挖掘
Leaders operate at all levels, stay connected to the details, audit frequently, and are skeptical when metrics and anecdote differ. No task is beneath them.
領(lǐng)導(dǎo)者在每一個(gè)層面操作，與細(xì)節(jié)保持聯(lián)系，頻繁的檢查，當(dāng)指標(biāo)和傳聞不一致的時(shí)候保持懷疑。沒有所謂大材小用。
13. Have Backbone; Disagree and Commit 有骨氣，質(zhì)疑并配合（遵從）
Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting. Leaders have conviction and are tenacious. They do not compromise for the sake of social cohesion. Once a decision is determined, they commit wholly.
領(lǐng)導(dǎo)者有不同意見時(shí)，有義務(wù)用尊重的態(tài)度去質(zhì)疑這個(gè)決定，即使這樣做令人不舒服或筋疲力盡。領(lǐng)導(dǎo)者有信念，堅(jiān)韌不拔。他們不會(huì)為了團(tuán)隊(duì)凝聚力而妥協(xié)。但是一旦決定，他們會(huì)全力以赴的配合。
“如果只是妥協(xié)而沒有爭(zhēng)論，無(wú)疑會(huì)更容易而且有社交凝聚力，但那樣可能會(huì)導(dǎo)致錯(cuò)誤的結(jié)果?！薄心帷ぜ訝栘愅校═ony Galbato）, 亞馬遜負(fù)責(zé)人力資源部的副總裁
14. Deliver Results 交付成果
Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle.
領(lǐng)導(dǎo)者關(guān)注業(yè)務(wù)的關(guān)鍵投入，并高質(zhì)量及時(shí)交付。遇到挫折，他們會(huì)隨機(jī)應(yīng)變而不是停滯不前。
15. Strive to be Earth’s Best Employer 努力成為地球上的最佳雇主
Leaders work every day to create a safer, more productive, higher performing, more diverse, and more just work environment. They lead with empathy, have fun at work, and make it easy for others to have fun. Leaders ask themselves: Are my fellow employees growing? Are they empowered? Are they ready for what’s next? Leaders have a vision for and commitment to their employees’ personal success, whether that be at Amazon or elsewhere.
領(lǐng)導(dǎo)者每天都在努力創(chuàng)造一個(gè)更安全、更高效、更高績(jī)效、更多樣化、更公正的工作環(huán)境。他們以同理心領(lǐng)導(dǎo)，在工作中獲得樂趣，并讓其他人輕松獲得樂趣。領(lǐng)導(dǎo)者問自己：我的同事們?cè)诔砷L(zhǎng)嗎？他們被賦予權(quán)力了嗎？他們?yōu)榻酉聛淼氖虑樽龊脺?zhǔn)備了嗎？領(lǐng)導(dǎo)者對(duì)員工的個(gè)人成功有愿景和承諾，無(wú)論是在亞馬遜還是其他地方。
- Success and Scale Bring Broad Responsibility 成功和規(guī)模帶來更廣泛的責(zé)任
We started in a garage, but we’re not there anymore. We are big, we impact the world, and we are far from perfect. We must be humble and thoughtful about even the secondary effects of our actions. Our local communities, planet, and future generations need us to be better every day. We must begin each day with a determination to make better, do better, and be better for our customers, our employees, our partners, and the world at large. And we must end every day knowing we can do even more tomorrow. Leaders create more than they consume and always leave things better than how they found them.
我們從一個(gè)車庫(kù)開始，但我們已經(jīng)不在那里了。我們很大，我們影響著世界，我們遠(yuǎn)非完美。我們必須謙虛和深思熟慮，甚至考慮到我們行為的次要影響。我們的當(dāng)?shù)厣鐓^(qū)、地球和后代需要我們每天都變得更好。我們每天都必須下定決心，為我們的客戶、員工、合作伙伴和整個(gè)世界做得更好，做得更好。我們每天都必須知道明天我們可以做得更多。領(lǐng)導(dǎo)者創(chuàng)造的比消費(fèi)的多，總是讓事情比他們發(fā)現(xiàn)的更好。
