Traditional marketing is PUSH, Social marketing is PULL. Traditional Marketing is message, Social marketing is conversation.
**Cover of the book**
**Paul Gillin**
**Eric Schwartzman**
The search results are much heavier on blog content than marketing come-ons.
Google's finely tuned engine favors how-to advice over salesmanship.
The page they land on should both validate what was said on the social network and encourage them to take a desired action.
Blogging isn't just pushing out information, it responding to the interests of your market.
Savvy B2B marketers try to anticipate a prospect's needs and place messages that will reach people at every stage of the buying process.
Trust isn't just common sense, it's pretty good business practice, too.
