1. 第一次上線

功能很簡單：登陸、列表以及列表詳情。如下圖

IMG_699913412EB0-1.jpeg

申請上線后第二天，無情被拒

2019年5月28日 上午11:12
發(fā)件人 Apple

• 1. 1 Safety: Objectionable Content
• 2. 3 Performance: Accurate Metadata
• 4. 2 Design: Minimum Functionality

Guideline 1.1.6 - Safety - Objectionable Content

Your app's metadata contains misleading content or content that is intended to deceive users.

Please note that adding a disclaimer to the app description is not sufficient if the rest of the metadata and the app are misleading.

The next submission of this app may require a longer review time, and this app will not be eligible for an expedited review until this issue is resolved.

Next Steps

• Review the Objectionable Content section of the App Store Review Guidelines.
• Ensure your app is compliant with all sections of the App Store Review Guidelines and the Terms & Conditions of the Apple Developer Program.
• Once your app is fully compliant, resubmit your app for review.

Submitting apps designed to mislead or harm customers or evade the review process may result in the termination of your Apple Developer Program account. Review the Terms & Conditions of the Apple Developer Program to learn more about our policies regarding termination.

Guideline 2.3.3 - Performance - Accurate Metadata

We noticed that your screenshots do not sufficiently reflect your app in use.

Specifically, your 5.5-inch iPhone screenshots only display a login screen.

Next Steps

To resolve this issue, please revise your screenshots to ensure that they accurately reflect the app in use on the supported devices. For example, a gaming app should feature screenshots that capture actual gameplay from within the app. Marketing or promotional materials that do not reflect the UI of the app are not appropriate for screenshots.

For iPhone, screenshots for 6.5-inch iPhone Xs Max and 5.5-inch devices (iPhone 6s Plus, iPhone 7 Plus, iPhone 8 Plus) are required. These screenshots will scale down for smaller device sizes.

For iPad, screenshots for 12.9-inch iPad Pro (2nd generation) and 12.9-inch iPad Pro (3rd generation) are required. These screenshots will scale down for smaller device sizes.

App Store screenshots should accurately communicate your app’s value and functionality. Use text and overlay images to highlight your app’s user experience, not obscure it. Make sure app UI and product images match the corresponding device type in App Store Connect. This helps users understand your app and makes for a positive App Store experience.

Resources

For resources on creating great screenshots for the App Store, you may want to review the App Store Product Page information available on the Apple Developer website.

Please ensure you have made any screenshot modifications using Media Manager. You should confirm your app looks and behaves identically in all languages and on all supported devices. Learn more about uploading app previews and screenshots in App Store Connect Help.

Guideline 4.2.2 - Design - Minimum Functionality

We noticed that your app only includes links, images, or content aggregated from the Internet with limited or no native iOS functionality. Although this content may be curated from the web specifically for your users, since it does not sufficiently differ from a mobile web browsing experience, it is not appropriate for the App Store.

Next Steps

We encourage you to review your app concept and work towards creating an app that offers customers an engaging and lasting experience that also meets the App Store’s high expectations for quality and functionality.

Apple Developer includes a variety of design and development resources. Download iOS templates from Apple UI Design Resources, learn more about crafting intuitive, well-designed apps with the Design Video collection, and review the iOS Human Interface Guidelines for best practices to follow when designing apps for the App Store.

Please see attached screenshot for details.

存在3個問題：

• 1. 1 Safety: Objectionable Content
• 2. 3 Performance: Accurate Metadata
• 4. 2 Design: Minimum Functionality
     1.app存在誤導(dǎo)性，查了查原因，最后可能是因為app的宣傳文本和app描述與app的內(nèi)容有些不相關(guān)，另外app名字和logo以及內(nèi)容也不搭邊。
     2.AppStore展示頁的截圖存在問題，6.5寸的圖，我只放了一個登錄頁。
     3.app功能太簡單，僅僅是列表和詳情，和web沒有啥區(qū)別。
     4.再次提交審核，時間可能會延長。

解決方法：
1.更好logo, 修改宣傳文本和描述，盡力和app內(nèi)容相關(guān)。
2.從新截圖上傳，放了4張圖。
3.添加評論功能，個人設(shè)置，發(fā)布文章功能。
4.增加用戶協(xié)議地址，增加開發(fā)者支持地址。
5.重新評級至17歲+。
6.提供測試賬號。
7.添加舉報用戶，舉報評論，舉報文章，拉黑用戶的功能。
8.給app添加備注，說明拉黑，舉報的功能使用并添加截圖附件，附件只能放一張圖，所以把功能說明合并成一張圖上。
以上這些都是可能被拒的點

2.第二次上線

完成以上的功能后，第二次提交上線。
等待了4天，果然比平時慢了很多，平時基本上1天左右。

依舊無情被拒，這次比上次還嚇人

• 2019年6月14日 上午9:12
  發(fā)件人 Apple

  • 2. 1 Performance: App Completeness

  Guideline 2.1 - Information Needed

  This type of app has been identified as one that may violate one or more of the following App Store Review Guidelines. Specifically, these types of apps often:

  1.1.6 - Include false information, features, or misleading metadata
  2.3.0 - Undergo significant concept changes after approval
  2.3.1 - Have hidden or undocumented features, including hidden "switches" that redirect to a gambling or lottery website
  3.1.1 - Use payment mechanisms other than in-app purchase to unlock features or functionality in the app
  3.2.1 - Do not come from the financial institution performing the loan services
  4.3.0 - Are a duplicate of another app or are conspicuously similar to another app
  5.2.1 - Were not submitted by the legal entity that owns and is responsible for offering any services provided by the app
  5.2.3 - Facilitate illegal file sharing or include the ability to save, convert, or download media from third party sources without explicit authorization from those sources
  5.3.4 - Do not have the necessary licensing and permissions for all the locations where the app is used

  Before we can continue with our review, please confirm that this app does not violate any of the above guidelines. You may reply to this message in Resolution Center or the App Review Information section in App Store Connect to verify this app’s compliance.

  Given the tendency for apps of this type to violate the aforementioned guidelines, this review will take additional time. If at any time we discover that this app is in violation of these guidelines, the app will be rejected and removed from the App Store, and it may result in the termination of your Apple Developer Program account.

  Should you choose to resubmit this app without confirming this app’s compliance, the next submission of this app will still require a longer review time. Additionally, this app will not be eligible for an expedited review until we have received your confirmation.

  Since your App Store Connect status is Metadata Rejected, we do NOT require a new binary. To revise the metadata, visit App Store Connect to select your app and revise the desired metadata values. Once you’ve completed all changes, reply to this message in Resolution Center and we will continue the review.

這就是傳說中的2.1魔鬼準則。大致就是app內(nèi)容抄襲，涉嫌賭博，沒有版權(quán)之類的。但app根本沒有違規(guī)啊，我很害怕，找了找資料，大家都說直接回復(fù)說明不存在違規(guī)即可。于是乎，直接回復(fù)吧。原文如下：
Thanks for review.
Actually, our app do not violate any of guidelines from list above.
for given 1.1.6 , our app did correctly show our contents.
for given 2.3.0 , we did not design any significant concept changes after approval,if we wanted to change something,wo actually provided a new version of this app.
for given 2.3.1, we never hided any ’switch’ in app that may redirected to a illegal website
for given 3.1.1, we did not design any feature that must be paid for use in our app. so we did not choose in-app purchase.
for given 3.2.1, we do not have the loan services from financial institution performing.
for given 4.3.0, we will update this app always , so ,this app can be different from any of other apps in AppStore.
for given 5.2.1, we have responsibilities for providing users service. and our entity is legal.
for given 5.2.3, we don't have the ability to facilitate illegal file sharing or include the ability to save, convert, or download media from third party sources
for given 5.3.4, we are locate in beijing of China, who have our rights for using our app. it is legal, it is compliance
we hope you can continue review as as soon as possible. and sincerely thank you !

有人說，不用再次提交審核，但本人手賤，還是重新提交了審核。結(jié)果呵呵呵 直到6-22日才再次審核，等了7天大概，上線了.

三次審核等待時間：
第一次2天出結(jié)果
被拒后，第二次4天出結(jié)果
再次被拒后，第三次7天出結(jié)果