練習(xí)材料：
Wanted: a large biscuit tin——Part 1
?w?nt?d: ? lɑ?? ?b?sk?t t?n
? ? ? ? ? 征購大餅干筒
No one can avoid being influenced by advertisements. Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts a subtle influence on us. In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weaknesses.
? ? Advertisers discovered years ago that all of us love to get something for nothing. An advertisement which begins with the magic word FREE can rarely goes wrong. These days, advertisers not only offer free samples, but free cars, free houses, and free trips round the world as well. They devise hundreds of competitions which will enable us to win huge sums of money. Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.
? ? During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory.
n?? w?n k?n ??v??d ?bi??? ??nfl??nst ba? ?d?v??t?sm?nts. m?? ?z wi? me? pra?d ?a???s?lvz ?n ?a?? g?d te?st, wi? ɑ? n?? ?l??g? fri? tu? ?u?z e? θ??z wi? w?nt, f??r ??dv?ta?z?? ?g?z??ts ? ?s?tl ??nfl??ns ?n ?s. ?n ee?r ??f?ts tu? p??swe?d ?s tu? ba? e?s ?? e?t ?pr?d?kt, ??dv?ta?z?z h?v me?d ? kl??s ?st?di ?v ?hju?m?n ?ne???r ?nd h?v ?kl?s?fa?d ??l ?a?? ?l?tl ?wi?kn?s?z.
??dv?ta?z?z d?s?k?v?d j??z ??g?? e?t ??l ?v ?s l?v tu? g?t ?s?mθ?? f?? ?n?θ??. ?n ?d?v??t?sm?nt w?? b??g?nz w?e e? ?m???k w??d fri? k?n ?re?li g?? r??. ei?z de?z, ??dv?ta?z?z n?t ???nli ??f? fri? ?sɑ?mplz, b?t fri? kɑ?z, fri? ?ha?z?z, ?nd fri? tr?ps ra?nd e? w??ld ?z w?l. ee? d??va?z ?h?ndr?dz ?v ?k?mp??t???nz w?? w?l ??ne?bl ?s tu? w?n hju?? s?mz ?v ?m?ni. ?re?d??? ?nd ?t?l??v???n h?v me?d ?t ?p?s?bl f??r ??dv?ta?z?z tu? ?k?p?? ei ??t?n?(?)n ?v ?m?lj?nz ?v ?pi?pl ?n e?s we?.
?dj??r?? ? ?re?d??? ?pr??gr?m, ? ?k?mp?ni ?v ?b?sk?t ?m?nj??f?k??r?z w?ns ɑ?skt ?l?sn?z tu? be?k ?b?sk?ts ?nd s?nd e?m tu? ee? ?f?kt?ri.
沒有人能避免受廣告的影響。盡管我們可以自夸自己的鑒賞力如何敏銳，但我們已經(jīng)無法獨(dú)立自主地選購自己所需的東西了。這是因?yàn)閺V告在我們身上施加著一種潛移默化的影響。做廣告的人在力圖勸說我們買下這種產(chǎn)品或那種產(chǎn)品之前，已經(jīng)仔細(xì)地研究了人的本性，并把人的弱點(diǎn)進(jìn)行了分類。
? ? 做廣告的人們多年前就發(fā)現(xiàn)我們大家都喜歡免費(fèi)得到東西。凡是用“免費(fèi)”這個(gè)神奇的詞開頭的廣告很少會(huì)失敗的。目前，做廣告的人不僅提供免費(fèi)樣品，而且還提供免費(fèi)汽車，免費(fèi)住房，免費(fèi)周游世界。他們設(shè)計(jì)數(shù)以百計(jì)的競賽，競賽中有人可贏得巨額獎(jiǎng)金。電臺(tái)、電視使做廣告的人可以用這種手段吸引成百萬人的注意力。
? ? 有一次，在電臺(tái)播放的節(jié)目里，一個(gè)生產(chǎn)餅干的公司請聽眾烘制餅干送到他們的工廠去。
任務(wù)配置：L0、L3、L4
知識筆記：
單詞與短語
subtle/?s?tl /:(especially of a change or distinction) so delicate or precise as to be difficult to analyse or describe.
avoid being influenced by sth避免受到某事的影響
Much as 盡管
no longer free to do sth無法自主的做某事
exert a subtle influence on sb施加一種潛移默化的影響
In sb's efforts to do sth力圖...
persuade sb to do sth勸說某人做某事
made a close study of human nature仔細(xì)研究人的本性
years ago多年前
love to get something for nothing喜歡免費(fèi)得到東西
begin with 以...開頭
can rarely go wrong很少會(huì)失敗
not only do sth,but sth(do+)不僅...，而且...
and sth as well 和...
enable sb to do sth使某人可以做某事
huge sums of money巨額獎(jiǎng)金
make it possible for可以
capture the attention of millions of people in this way用這種手段吸引成百萬人的注意力
練習(xí)感悟：手機(jī)會(huì)經(jīng)常打斷手頭正在做的一件事。把昨天那篇文章硬背下來時(shí)，發(fā)現(xiàn)自己背誦有問題的其中一個(gè)地方，是個(gè)知識點(diǎn)，意外之喜。
