W7L5-W7L6商業(yè)基礎(chǔ)等

1.你認(rèn)為電商運(yùn)營的成本包括哪些?在電子商務(wù)實(shí)際運(yùn)營中發(fā)現(xiàn)有哪些利用價(jià)格去吸引消費(fèi)者的方法?

? ? 答:物流成本、人員成本、貨物成本以及燃料、折舊費(fèi)用等。

? ? 降價(jià)處理、節(jié)日打折等方式

2.隱藏題(上課時(shí)發(fā)布)
3.閱讀一篇以上price(價(jià)格)相關(guān)英文文章,按最新要求列出相關(guān)內(nèi)容

http://www.businessdictionary.com/definition/price.html

? Price is a kind of to purchase a limited number, weight or the value of other goods or services, in business, the price is decided by the buyer willing to pay, the seller is willing to accept, the competition allowed to be charged

關(guān)鍵詞:

ownership:所有權(quán)

manipulate:操作

Marketing:市場營銷

L61.選擇一個(gè)你相對了解/感興趣的商業(yè)APP,使用商業(yè)模式畫布9個(gè)模塊對其進(jìn)行分析。

小米手機(jī)商業(yè)模式畫布

圖片發(fā)自簡書App
2.閱讀一篇以上 business model 相關(guān)英文文章,按最新要求列出相關(guān)內(nèi)容


http://www.sciencedirect.com/science/article/pii/S002463010900051X


Whenever a business enterprise is established, it either explicitly or implicitly employs a particular business model that describes the design or architecture of the value creation, delivery, and capture mechanisms it employs.The essence of a business model is in defining the manner by which the enterprise delivers value to customers, entices customers to pay for value, and converts those payments to profit. It thus reflects management's hypothesis about what customers want, how they want it, and how the enterprise can organize to best meet those needs, get paid for doing so, and make a profit

關(guān)鍵詞:

enterprise :企(事)業(yè)單位

Established:已建立的

Explicitly:明白地,明確地

Architecture:建筑學(xué)

mechanism :機(jī)械

Payment:付款,支付

Hypothesis:假設(shè),假說

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