非洲小孩舉牌視頻利益鏈

非洲小朋友舉牌喊麥刷屏的背后,孩子究竟能獲多少錢

一塊簡易小黑板,寫著“某某,我愛你”、“生日快樂”或“買某產(chǎn)品,找某某,非洲人都知道”的字樣,隨后,10多個(gè)非洲小朋友,跟著畫面外的拍攝者念著黑板上的詞。近日,這類非洲小朋友舉牌視頻在朋友圈持續(xù)爆紅。


Promotional videos with African kids?sparking?heat?debate?in China

非洲小朋友舉牌視頻惹爭議


Controversial promotional videos and photos featuring African children holding ad signs?went viralon Chinese social media. Filmed mostly by Chinese in Africa, these advertisements were purchased by people to?promote their products?or?send messages. While the kids who participated in the filming did get paid, most profits gained from those videos were taken by photographers and those who sold them.

一些備受爭議的宣傳視頻與照片在中國社交媒體上一炮走紅,視頻與照片中的非洲小孩手里舉著廣告標(biāo)語。這些廣告由在非華人制作而成,買家購買此類廣告是為了推廣產(chǎn)品或者傳遞信息。雖然錄制視頻的非洲小孩們會(huì)得到相應(yīng)的報(bào)酬,但是大部分的利潤還是被拍攝者和商家賺取。

The videos and photos can be widely found on China's largest B2C e-commerce website-Taobao. They usually show African kids holding a blackboard with customized Chinese messages on it. Messages written on the blackboard are normally promotional information or common messages, like "Happy Birthday" and "I love you".

中國最大的B2C電子商務(wù)淘寶網(wǎng)上出售大量的此類視頻與照片。在視頻與照片中,非洲小朋友舉著一塊黑板,黑板上寫有為顧客量身定制的中文標(biāo)語,標(biāo)語主要包括推廣信息或者“生日快樂”和“我愛你”等日常話語。

Video sellers have said that these videos and photos were filmed by their friends in Africa.

商家稱,這些視頻和照片是由非洲的朋友拍攝的。

A twenty-second video normally sells for about220 yuanor33 USdollars. Kids who appeared in the ads usually get a few dollars or some snacks as a reward, but most of the money goes to the photographer and video seller.

一個(gè)20秒視頻的售價(jià)為220元(33美元),但孩子們只能得到幾美元或者一些零食作為回報(bào),大多數(shù)的錢被拍攝者和商家納入囊中。

These kind of promotional videos havetriggeredheateddebates*on social media. Some people showed strong interest and expressed a willingness to purchase their own customized videos. However, others felt different saying that bringing children in these videos was a bad idea since some messages might be inappropriate for kids to say.

此類促銷視頻在社交媒體上引起一番熱議。有人對此有著濃厚的興趣并表示愿意花錢定制視頻,也有人認(rèn)為不應(yīng)該讓孩子們來錄制此類視頻,因?yàn)楹芏嘣挷⒉贿m合讓孩子來說。

Video sellers defended themselves, saying that those messages wouldn'tnegativelyaffect the kids since they were all written in Chinese and the African kids filmed in the video normally don't know Chinese.

商家卻辯解說,這些話并不會(huì)給孩子們帶來消極的影響,因?yàn)樗械脑挾际侵形?,而錄制視頻的非洲小孩大多不懂中文。

The promotional videos might beat the risk ofbeing eliminated from the e-commerce website, if they contain illegal messages, aTaobaostaff member said.

淘寶的一位員工說,這類視頻存在風(fēng)險(xiǎn),如果包含非法信息,隨時(shí)可能被排查。

英文原文:http://t.cn/R9WGYeA

翻譯參考:http://t.cn/R9Wnzyx

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