1、你認(rèn)為電商運(yùn)營成本包括哪些？在電子商務(wù)實(shí)際運(yùn)營中你會(huì)發(fā)現(xiàn)哪些利用價(jià)格去吸引消費(fèi)者的方法？

我認(rèn)為運(yùn)營成本包括：團(tuán)隊(duì)運(yùn)營管理所產(chǎn)生的消費(fèi)、注冊(cè)平臺(tái)所繳納的費(fèi)用、維護(hù)運(yùn)營所產(chǎn)生的費(fèi)用、運(yùn)營時(shí)間成本、商品的采購運(yùn)輸保存

方法：降低價(jià)格、打折活動(dòng)、優(yōu)惠券、新人福利、節(jié)假日福利活動(dòng)

2、隱藏題（上課時(shí)發(fā)布）

寫出你最有興趣了解其成本的產(chǎn)品：房子

建設(shè)期間：設(shè)計(jì)圖紙、建設(shè)用料、建筑工人、裝修費(fèi)用

建設(shè)完成：銷售中介、房地產(chǎn)商抬價(jià)、房子炒作

3、閱讀一篇以上price(價(jià)格)相關(guān)英文文章，按最新要求列出相關(guān)內(nèi)容:

英文文章鏈接—6 Different Pricing Strategies: Which Is Right for Your Business? – Epiphany Consulting Group, Inc.

With premium pricing, businesses set costs higher than their competitors. Premium pricing is often most effective in the early days of a product’s life cycle, and ideal for small businesses that sell unique goods.

Because customers need to perceive products as being worth the higher price tag, a business must work hard to create a value perception. Along with creating a high-quality product, owners should ensure their marketing efforts, the product’s packaging and the store’s décor all combine to support the premium pric

Penetration strategies aim to attract buyers by offering lower prices on goods and services. While many new compa

nies use this technique to draw attention away from their competition, penetration pricing does tend to result in an initial loss of income for the business.

Over time, however, the increase in awareness can drive profits and help small businesses to stand out from the crowd. In the long run, after sufficiently penetrating a market, companies often wind up raising their prices to better reflect the state of their position within the market.

premium pricing（保費(fèi)定價(jià)）

Penetration strategies（滲透策略）

Economy Pricing(經(jīng)濟(jì)定價(jià)）

Psychology Pricing（心理定價(jià)）

W7L5-商業(yè)基礎(chǔ)-商業(yè)模式

1、感興趣的商業(yè)APP：廉價(jià)航空公司

2、英文文章鏈接— Business Ethics (Stanford Encyclopedia of Philosophy)

Considered only as a normative enterprise, business ethics—like many areas of applied ethics—draws from a variety of disciplines, including ethics, political philosophy, economics, psychology, law, and public policy. This is because remedies for unethical behavior in business can take various forms, from exhortations directed at private individuals to change their behavior to new laws, policies, and regulations. Doing business ethics well means being familiar with results in these disciplines, or at least being aware of gaps in one’s own knowledge.

There is significant debate about the ends and means of corporate governance, i.e., about who firms should be managed for, and who should (ultimately) manage them. Much of this debate is carried on with the large publicly-traded corporation in view.

corporate governance（公司治理）

Varieties of business ethics（商業(yè)道德的多樣性）

stakeholder balance（利益相關(guān)者平衡）