Sincerity, earnestness, enthusiasm

First

Win confidence by deserving it.

We must first be convinced before we attempt to convince others.

詞匯：outset 開始

Second

Get a yes-response

Is it not much more advantageous to begin by stressing something that you and all of your hearers believe, and then to raise some pertinent question that everyone would like to have answered? Then take your audience with you in an earnest search for the answers.
所謂“套路tricky”,就是不知不覺中，把聽眾帶進你的節(jié)奏。
三部曲
一，提出共識，獲得贊同
二，引出問題，激發(fā)興趣
三，帶領(lǐng)聽眾，找到答案
（提示1：聽眾堅信自己找到的答案）
（提示2：參考非暴力溝通，手段很類似）

In every controversy, no matter how wide and bitter the differences, there is always some common ground of agreement on which a speaker can invite everyone to meet.
無論矛盾多大，共識依舊存在，這就是切入點。

Third

Speak with contagious enthusiasm

contagious 有感染力的，會傳染的

When your aim is to convince, remember it is more productive to stir emotions than to arouse thoughts.
Feelings are more powerful than cold ideas.
“帶節(jié)奏”與“被帶節(jié)奏”

Fourth

Show respect and affection for your audience

The human personality demands love and it also demands respect.
這里我想到了人際關(guān)系中，這兩點至關(guān)重要。
When you love and respect a person you build him up and, accordingly, he loves and esteems you.