W9L9-10-商業(yè)基礎(chǔ)-跨境社交-常見電商經(jīng)營指標(biāo)和概念

1.通過前面提及的“跨境電商緊缺人才需求目錄”,尋找自己感興趣的崗位,并寫出從目前開始到能達(dá)到崗位要求需要努力的內(nèi)容。

我感興趣的崗位:網(wǎng)絡(luò)編輯

努力方向:①熟悉電子商務(wù)網(wǎng)站運(yùn)營與操作流程,了解電子商務(wù)的發(fā)展方向;

②對(duì)感興趣的企業(yè)網(wǎng)站要有比較深的理解,并且熟悉它們的功能要求

③要有文字編輯能力,自主學(xué)習(xí)一些有關(guān)策劃、運(yùn)營管理知識(shí);

④要熟悉電腦操作,掌握基本網(wǎng)絡(luò)知識(shí)。計(jì)算機(jī)要過二級(jí)。

⑤要多看一些有關(guān)電子商務(wù)的書籍,還要關(guān)注現(xiàn)在電子商務(wù)的發(fā)展。

⑥要好好學(xué)習(xí)英語,爭(zhēng)取過四級(jí)

2.舉例說明做得特別好的社交電商app或賣家。

app:拼多多? ?

賣家:初瑞雪? 齊少紅

2.閱讀一篇以上Cross-border e-Commerce 相關(guān)英文文章,按最新要求列出相關(guān)內(nèi)容

關(guān)鍵詞:Cross-border e-commerce(跨境電商)

luring(吸引)

specifications(型號(hào)規(guī)格)

主旨句:

Rising demand for foreign products, new platforms, and a push by the government are propelling the trend.

while US e-commerce leader Amazon is increasingly active in China.

Government action is responsible, too.

e-commerce players have moved to speed up the clearance of goods through customs. Established logistics operators are building new distribution channels to handle the expanding trade.


文章鏈接:https://www.mckinsey.com/industries/high-tech/our-insights/crossborder-ecommerce-is-luring-chinese-shoppers


W9L10-商業(yè)基礎(chǔ)-常見電商經(jīng)營指標(biāo)和概念

1.寫出基于流量,轉(zhuǎn)化率,客單價(jià)和ARPU值等的網(wǎng)店或app收入計(jì)算公式,據(jù)此給出提高收入的方法。

計(jì)算公式:收入=客單價(jià)×轉(zhuǎn)化率×流量

提高收入的方法:就是要提高轉(zhuǎn)化率,轉(zhuǎn)化率是收入最真的體現(xiàn),提高轉(zhuǎn)化率就要提高顧客的信任,要努力保證產(chǎn)品的質(zhì)量,還要做足夠的宣傳,只有足夠信任,顧客們才會(huì)愿意打開自己的錢袋。

2.閱讀一篇以上ARPU 相關(guān)英文文章,按最新要求列出相關(guān)內(nèi)容

關(guān)鍵詞:communications(通訊)

digital media(數(shù)字媒體)

interconnection (互聯(lián))

commodity rate(產(chǎn)品率)

關(guān)鍵句:

This term is used by companies that offer subscription services to clients for example, telephone carriers, Internet service providers, and hosts. It is a measure of the revenue generated by one customer phone, pager, etc.

ARPU includes not only the revenues billed to the customer each month for usage, but also the revenue generated from incoming calls, payable within the regulatory interconnection regime.

There is a trend[citation needed] by telecommunications and Internet companies and their suppliers to sell extra services to users and a lot of the promotion that is used by these companies talks of increased ARPU for these operators.

文章鏈接:

https://en.m.wikipedia.org/wiki/Average_revenue_per_user

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