types of products
1.consumer products
2.industrial products
development of new products
1.generating new product ideas
2.screening
3.development
4.testing
5.commercialization
product life cycle
1.introduction
2.growth
3.maturity
4.decline
pricing
pricing objectives
1.profit-oriented objectives
2.sales-oriented objectives
3.follow-the leader objectives
who sets the price?
break-even analysis
pricing strategies
1.skimming strategy
2.penetration strategy
3.loss leader pricing strategy
4.odd pricing strategy
5.price lining strategy
nonpricing strategies
1.add value
2.education customers
3.establish realationships