1. 品牌塑造：市場營銷戰(zhàn)略和品牌定位

part 1 市場營銷基礎課程：樹立強勢品牌


what is marketing ?

-market ? ? exchange things(buyer &seller,commonest)

the change in marketing

-Seller’s Market ------Production: Focus on Company?

-Buyer’s Market ------Marketing: Focus on Customer?and Competition

-Connected Community ------Experience: Focus deeper on?customer experiential value?

-Economic Uncertainty(Madoff) ------Trust: Focus on genuine?customer value—RESET,Discipline, flexibility?

chart & list

principle of marketing

-Principle of Customer Value

-Principle of Differentiation

-Principle of Segmentation, Targeting, and?Positioning

4 p's marketing

-Product

-Place ?

-Promotion

-Price




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