Part One ? ?講解筆記
1. learn from 篤師精批
>微信朋友圈宣傳步驟
first, I write initial copies (廣告文案叫copy) that will educate potential customers about the source, quality and functions of my products, and format the copies into Wechat Moment posts（朋友圈狀態(tài)）. I will ask my Wechat friends to repost my starting ads in their circles, spreading the word and my QR code（二維碼）. Once my Wechat friends grow to 600, I will begin to daily exhibit my products in the Wechat Moments in the form of fine pictures and carefully crafted words.
> Admittedly, Wechat distribution of commodities has the lowest technical threshold – anyone with a smart phone and some online friends can do this.
2. 體會(huì)
具備經(jīng)濟(jì)學(xué)常識(shí)或市場(chǎng)營(yíng)銷經(jīng)驗(yàn)是打開(kāi)思路的第一步吧
我的文章里缺少論證
Part Two ? ?修改
Business Plan For Volunteers Recruitment and Training of 2017 ITU XXX Cup Series
Statement of Mission
2017 ITU XXX Cup Series will be held in Wuhan on May 14th and 15th（此處提到任務(wù)背景，不確定是不是多余的話，因?yàn)樽x企劃案的對(duì)象是公司內(nèi)部人員，十分清楚賽事日期舉辦地點(diǎn)）, whose service work is in need of excellent volunteers （30 volunteer managers and 500 volunteers明確需求數(shù)量）that cater to the positions that we provide and accept trainings on weekends.?
Personnel
The project will be sponsored by organization committee office, while propagandist group, liaison group and logistics group as members, as well as match affairs group and supervision group as backups. Sophie Allen, director of organization committee, will take responsibility of the whole course.
Approach
Volunteer Recruitment and Training Organization will be established on February that consists of members mentioned above. The organization will lay out a recruitment outline and a training scheme, steering the specific work of each group.
As we are going to recruit and train 30 volunteer managers from all walks of life and 500 volunteers from undergraduates in Wuhan, the implementation will be divided into two parts with a 3-month duration. 1) Volunteer managers are recruited through advertisements on our official web and local newspapers.（缺證明預(yù)估會(huì)有多少人報(bào)名） The interviews with applicants will be hosted then and we will start basic trainings regarding the duties of volunteer managers and the rules of triathlon. Meanwhile, unqualified applicants will be eliminated by 10%, and the rest will take on formal general trainings and group training. 2) Volunteers are recruited through recommendations by some college's administrative agencies and student unions of colleges in Wuhan, also requiring?and then passing interviews. The elected volunteer managers will be in charge of their centralized group trainings. When?A week before the competition day is approaching, volunteers will recce the course map and supply areas, in order to adapt to their work environment.
Economic Projections
The number of participants was 1,500 by January 10th, that is to say, we have attained entry fees of ￥600,000 ( ￥400 per person)，hence the total revenues will be no less than ￥800,000 before the deadline by our forecast.
The cost is generated mostly by the time consumed and capital input（金錢成本怎么說(shuō)）.
In terms of the timeline, it will run in three phases : 30 days in preparation inside the organization, and advertising phase will span 20 days. Then it comes to the training phase, during which the trial period-primary training of applicants (volunteer managers) about 10 days, another 20 days for formal training (volunteer managers) as well as interviews with applicants (volunteers),? and centralized training and field observation during the last 30 days.
The capital input (￥132,000) comprises expense on working lunches (￥50,000), pay for volunteer managers (￥20,000), advertising fees on local newspapers ( ￥10,000), training materials (￥10,000), volunteers' T-shirts (￥5,000), traffic expense (￥2,000), site use fees (￥10,000), commissions to employees (￥25,000). Only thing to note here is that volunteers will undertake free work while volunteer managers paid work. （利潤(rùn)下一段寫出來(lái)）
總結(jié)：我寫的是賽事籌備的其中一個(gè)環(huán)節(jié)——志愿者招募和培訓(xùn)工作，區(qū)別于一般的商業(yè)企劃案，或者說(shuō)我的市場(chǎng)需求就是我的題目，不屬于營(yíng)銷類范疇。但是反過(guò)來(lái)想，招募這個(gè)事也存在競(jìng)爭(zhēng)的，和其他賽事公司的人才、時(shí)間競(jìng)爭(zhēng)，這點(diǎn)我應(yīng)該加在哪里呢。
該如何證明我的方案是可行的？比如，宣傳結(jié)果是否達(dá)到預(yù)期目的：有足夠的報(bào)名者；如何證明經(jīng)費(fèi)預(yù)算合理。請(qǐng)多多指教！
