Boston Beer Co., founded in 1984, is the second largest producer of refined brewers in the United States and currently has a market capitalization of about $1800,000,000 . In the very beginning, the founder Jim Koch nearly smashed his own life twice. In the book Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two he shared these two experiences, and expressed his attitude towards risk and entrepreneurship . At the age of 24, Koch, a law master at Harvard University, found that he had two ways to go ——doing? law? works or working in a big company in the future, none of which he wanted. At that time,he felt as if he was drifting in a swift river. There was no doubt that if he kept doing so,he would be smashed into the rapids after graduation. As a result, he chose to drop out. At the age of 35, Koch, tired of the business world, quit his job as an enterprise consultant at the Boston Consulting Firm, and founded the Boston Beer Company with family heirloom recipes and the money borrowed from relatives and friends. "Most of the risks are not risk," Koch said in the book. Doing what one loves is not the only reason to start a new life. If you do, you can find out what you love, or avoid getting too far away from your path." Koch believes that people should not always be keen on work and career issues. On the contrary, he firmly reckons that work is a part of life and identification, which could not be ignored.The most suitable work for you remains there, which worths exploring , and even spending several years to find it out. Take a risk and, if necessary, knock it all off and start over. After all, most of the risks are not risk. In addition, it is the biggest risk to waste life in order to do what they do not really like to do, and compromise again and again."
波士頓啤酒公司（Boston Beer Co.）創(chuàng)立于1984年，是美國第二大精釀啤酒生產(chǎn)商，目前市值約為18億美元。創(chuàng)業(yè)前，創(chuàng)始人吉姆·科赫（Jim Koch）曾兩次“砸毀”了自己的人生，他在《創(chuàng)業(yè)，先滿足自己的渴望》（Quench Your Own Thirst: Business Lessons Learned Over a Beer or Two）一書中分享了這兩次經(jīng)歷，并表達了自己對風險及創(chuàng)業(yè)的態(tài)度。24歲時，科赫在哈佛大學讀法律碩士，他發(fā)現(xiàn)未來只有做法務和在大公司上班兩條出路，這些都不是他想要的。那時的他覺得自己像在湍急的河里往下漂流，畢業(yè)之后就會被沖進激流里，于是選擇了退學。35歲時，厭倦了商業(yè)世界的科赫，又辭掉了波士頓咨詢公司的企業(yè)顧問一職，帶著家里祖?zhèn)鞯尼劸婆浞胶陀H友那里借來的錢，創(chuàng)立了波士頓啤酒公司。科赫在書中說：“大部分的風險都不是風險。做自己所愛的事，不是展開新生活的唯一理由。你這么做，還能找出自己到底愛的是什么，或著避免讓你在不適合自己的軌道上走得太遠?！笨坪照J為，人們不該在工作和職場問題上將就，“工作是人生與自我認同中不可輕視的一部分。適合你的工作就在那里，值得去多加探尋，甚至不惜花好幾年去找出來。去冒點險，有必要的話，全部砸掉，然后重新開始。畢竟大部分的風險其實都不是風險，浪費生命去做自己不喜歡做的事，一次又一次妥協(xié)，才是最大的風險?！?/p>
