New research released by the Entertainment Software Association says that one-third of Americans aged 13 and up play games on mobile devices, tablets, or portable game consoles.
Entertainment Software Association最近研究顯示,三分之一13+的美國人哉手機(jī),平板或者掌機(jī)上玩游戲。
It also reveals that 22 percent of mobile gamers never played games before -- or were totally lapsed players at the time they picked up mobile gaming. Another 46 percent of mobile players played games occasionally, but weren't regular players.
研究還顯示,22%的移動游戲玩家以前不玩游戲,現(xiàn)在卻黏度很高。另有46%的移動玩家偶爾玩玩,黏度低。
We've all heard how mobile gaming has sucked in players who weren't fans of the medium before it got accessible; there's your proof.
我們都知道,移動游戲玩家數(shù)量增長速度很多,有很多人在移動設(shè)備普及之前,是不玩游戲的。以上的數(shù)據(jù)就是證明。
The time spent playing mobile games largely hasn't reduced the amount of time players spend on other devices, such as consoles or PCs: 54 percent say that time has remained steady and 11 percent are reporting they spend even more time playing on other devices. Interestingly, 42 percent of respondents said they'd purchased a game for console, PC, or handheld because they enjoyed the mobile version.
盡管玩家花在移動游戲上的時(shí)間很多,但并沒有減少他們在console或者PC上玩游戲的時(shí)間:54%的受訪者表示他們玩這些游戲的時(shí)間還和以前一張,有11%表示甚至比以前投入的時(shí)間更長了。有趣的是,42%受訪者表示他們在玩過移動版本后,覺得有趣就購買了該游戲其它設(shè)備上的版本。
The research was conducted by market research firm The NPD Group under direction of the ESA from a representative sample of 3,264 people.
該研究是由市場調(diào)研公司NPD Group,在EAS的指導(dǎo)下完成的。共有3,264人接受采訪。