1.通過前面提及的“跨境電商緊缺人才需求目錄”,尋找自己感興趣的崗位,并寫出從目前開始到能達(dá)到崗位要求需要努力的內(nèi)容。
答:我對平面設(shè)計比較感興趣,我應(yīng)該在努力學(xué)習(xí)壓力專業(yè)知識的同時學(xué)習(xí)設(shè)計基礎(chǔ)三大知識,素描基礎(chǔ),再研究下色彩搭配色彩心理學(xué),學(xué)會版式布局、掌握版式形成原理、網(wǎng)格設(shè)計理論、頁面的基本元素類型,還有文案設(shè)計/營銷知識,綜合運用,編寫個簡單的廣告語什么的,學(xué)習(xí)Photoshop。
2.舉例說明做得特別好的社交電商app或賣家。
答:小紅書,6月6日當(dāng)天,小紅書的周年慶特賣日,開賣2小時,銷售額就超過1億元,在蘋果App Store購物類下載排名第一,免費總榜單排名第一,最初這家公司給人的印象,是一個在女生心中關(guān)于美妝、個護的購物寶典。但現(xiàn)在打開小紅書,你會發(fā)現(xiàn)除了美妝和個護以外,還出現(xiàn)了關(guān)于運動、旅游、家居、旅行、酒店、餐館、甚至金融保險類的信息分享,這家公司開始一步步從美妝、個護的社區(qū)電商逐步變成各種消費內(nèi)容的今日頭條,通過機器學(xué)習(xí)和算法,實現(xiàn)頁面的“千人千面”。
3.閱讀一篇以上Cross-border e-Commerce 相關(guān)英文文章,按最新要求列出相關(guān)內(nèi)容
答:The Importance of Scaling a Business for Global Growth
內(nèi)容:As UPS’s marketing director for small businesses, Jeremy Melis has his finger on the pulse of the global small business market. So you can imagine my excitement to connect with Jeremy to find out what he thinks are the latest trends in the small business sector, what scaling a business means and how technology has played a role in enabling small businesses and service providers to grow globally--fast.
https://www.thebalance.com/global-scaling-small-business-1953569
1.寫出基于流量,轉(zhuǎn)化率,客單價和ARPU值等的網(wǎng)店或app收入計算公式,據(jù)此給出提高收入的方法。
答:流量??轉(zhuǎn)化率??客單價,擴大推廣范圍,推廣渠道,增加產(chǎn)品曝光,為網(wǎng)站引流,產(chǎn)品分類產(chǎn)品布局要明確,抓住促銷活動的機會,對網(wǎng)站框架結(jié)構(gòu)進行調(diào)解,利用贈送優(yōu)惠卷促銷吸引消費者,
2.閱讀一篇以上ARPU 相關(guān)英文文章,按最新要求列出相關(guān)內(nèi)容
答:Average revenue per user (ARPU) of T-Mobile US from 1st quarter 2013 to 3rd quarter 2017
內(nèi)容:Average Revenue Per User (ARPU) - Average monthly service revenue earned from cutomers. Service revenues for the specified period divided by the average customers during the period, further divided by the number of months in the period. Branded postpaid phone ARPU excludes mobile broadband customers and related revenues.
https://www.statista.com/statistics/483672/t-mobile-us-postpaid-prepaid-arpu/