【鏈接】AppStore審核指南：https://developer.apple.com/app-store/review/guidelines/cn/?from=timeline&isappinstalled=0
蘋果市場APP分發(fā)是所有APP躲不開的渠道，很多朋友在上線審核中時常被拒。特別是2017年11月開始，各種被拒大爆發(fā)，很多APP之前一直版本順利更新，最近也被提出來，下面匯總一些APP被拒的原因及解決辦法。
簡單規(guī)則：1、蘋果的審核分為機申；2、人工審核；機器審核一般保證產(chǎn)品不違規(guī)，太過于、純H5頁面，蘋果在審核中不走業(yè)務(wù)流程，業(yè)務(wù)簡單的影響不大。一般主用戶數(shù)據(jù)安全、官方要求的政策文件被拒可能性最大。
蘋果官方最新審核規(guī)則：https://developer.apple.com/app-store/review/guidelines/cn/?from=timeline&isappinstalled=0
17年11月份被拒原因匯總：
1、金融借貸類被拒5.2.1
蘋果官方被拒原因：
Guideline 5.2.1 - Legal - Intellectual Property
We found that your app facilitates loan applications, but the seller and company names associated with your app do not reflect the financial institution in the app or its metadata, as required by Guideline 5.2.1 of the App Store Review Guidelines.Next StepsTo help us proceed with the review of your app, please provide the following information. The more information you can provide upfront, the sooner we can complete your review.1. Both a copy and the direct link to the government website of your Business License that verifies the authorization from the Internet Loan Information Agency (營業(yè)執(zhí)照，營業(yè)范圍證明其是網(wǎng)絡(luò)借貸信息中介結(jié)構(gòu)).2. A copy of your Finance Permit issued from the local finance governing authority (金融許可證).3. A copy of the Value Added Telecom Business Operation Permit issued by the local Ministry of Information Industry and Technology (從當(dāng)?shù)毓ば挪揩@得的增值電信業(yè)務(wù)經(jīng)營許可證).4.Your app’s and service’s Terms & Conditions.5. In the case of dispute, what resolution mechanism does your app and service offer?6. What is your responsibility in such case? Is such responsibility stated clearly in the Terms & Conditions?7. How will the involved parties trace one another?Additionally, please ensure your app’s Support and Privacy URLs in the metadata direct users to the webpages with appropriate information.Once you reply to this message in Resolution Center with the requested information, we can proceed with your review
總結(jié)：所有貸款類APP，審核必須提供資質(zhì)：1、營業(yè)執(zhí)照必須有放貸；2、金融許可證；3、增值電信營業(yè)許可證；
審核回顧：借貸類APP9月份網(wǎng)絡(luò)科技公司在上架、更新發(fā)現(xiàn)大量被拒，需要提供資質(zhì)，提供銀行存管與信托等資料。10月份網(wǎng)絡(luò)科技公司徹底不能審核。9、10月份金融服務(wù)公司借貸類APP可以通過審核。11月演變到需要小額貸款公司能通過審核，12月份徹底嚴(yán)格，需要提供上面的三個證明材料，干死了99%的APP。目前只有銀行賬戶、小貸賬戶上架都需要金融許可證，增值電信營業(yè)許可證。
解決辦法：1、提供有上述資質(zhì)的賬戶，【公司都很少有】；2、發(fā)版審核時后臺控制隱藏所有貸款有關(guān)的界面；比如“貸款、借錢、還款、借款”等字眼不能出現(xiàn)，否則機申都過不了（適合貸款頁面少的產(chǎn)品）；3、套殼。后臺控制在審核的時展示你上架的殼，審核完成后臺展示你的APP。（APP直接要求用戶登錄才能查看APP的內(nèi)容，給到蘋果的測試賬戶展示殼，其他的用戶登錄正常展示，這個機制需要開發(fā)在前端做判斷，判斷登錄賬戶。安全過申性高。）
2、資訊類APP被拒：
1. 2 Safety: User Generated Content
Guideline 1.2 - Safety - User Generated Content
Your app enables the display of user-generated content but does not have the proper precautions in place.
Next Steps
To resolve this issue, please revise your app to implement all of the following precautions:
- Require that users agree to terms (EULA) and these terms must make it clear that there is no tolerance for objectionable content or abusive users
- A method for filtering objectionable content
- A mechanism for users to flag objectionable content
- A mechanism for users to block abusive users
- The developer must act on objectionable content reports within 24 hours by removing the content and ejecting the user who provided the offending content
? ? We noticed that your app requests the user’s consent to access the camera and albums but does not clarify the use of this feature in the permission modal alert.
總結(jié)：資訊類APP需要以下三個機制1、收集用戶手機需要用戶同意；2、有審核機制與內(nèi)容不符處理機制；3、用戶反饋機制；
解決辦法：資訊類APP用戶可以自己發(fā)布生成內(nèi)容，蘋果要求必須有下面功能：1、開發(fā)用戶屏蔽功能，用戶選擇屏蔽內(nèi)容；2、開發(fā)舉報功能，用戶可以舉報不適內(nèi)容；3、收集用戶信息，注冊頁面必須有用戶同意條款；
3、需要定位類APP，被拒5.1.1
Guideline 5.1.1 - Legal - Privacy - Data Collection and Storage
We noticed that your app requests the user’s consent to access the location but does not clarify the use of this feature in the permission modal alert.
Please see attached screenshots for details.
Next Steps
To resolve this issue, please revise the permission modal alert to specify why the app is requesting access to the location.
Resources
To learn more about requesting the user’s permission to access app features, visit the iOS Human Interface Guidelines. You may also want to review the Technical Q&A QA1937: Resolving the Privacy-Sensitive Data App Rejection page for details on how to provide a usage description for permission request alerts.
總結(jié)：獲取用戶位置，沒有明確告知，獲取用戶位置的目的。
解決辦法：在調(diào)取位置時，前端彈窗明確展示告知用戶，用戶是否允許獲取定位。
蘋果審核被拒原因各種各樣，后面會持續(xù)收集被拒原因及解決版本，持續(xù)更新中….
