【學(xué)習(xí)筆記】懂你英語(yǔ) 商務(wù)英語(yǔ) Level 6 Unit 1 Part 2（I）詞匯 Retail & E-Commerce
E-commerce refers to the buying and selling of goods or services online.
Many people use e-commerce websites every day to buy clothes, book movie tickets, and pay their bills.
B2C? ?abbr. 企業(yè)對(duì)消費(fèi)者的電子商務(wù)模式（Business to Customer）
B2C stands for "Business to Consumer"
Retailers such as clothing stores are examples of B2C businesses.
B2B? ?abbr. 企業(yè)對(duì)企業(yè)的電子商務(wù)模式（business to business）
The acronym B2B stands for "Business to Business".
A supplier who sells salt to a large food manufacturer is an example of B2B business.
Brick-and-mortar? ?adj. （有）實(shí)體的；磚瓦加水泥（常用來(lái)比喻傳統(tǒng)企業(yè)）
Brick-and-mortar businesses are physical stores such as supermarkets and shopping malls.
Some customers prefer brick-and-mortar stores because they like to see products in person.
However, rick-and-mortar tend to be more expensive to operate than online stores.
【選擇】-What is an example of B2C business?? ? ?-Clothing retailer.
【選擇】-What is an example of a brick-and-mortar store?? ?-Supermarket.
【填空】Despite the growth of e-commerce, brick-and-mortar stores still remain popular in much of the world.
【填空】Some people believe that shopping will be done solely online in the future.
【填空】From 2015 to 2016, China had the largest B2C e-commerce market in the world.
【跟讀】Retailers such as clothing stores are examples of B2C businesses.
Pure play e-commerce 純玩電子商務(wù)
Pure play e-commerce refers to doing business solely online and not in a physical store.
Pure play allows a business to focus on one method of operation.? 【跟讀】
Additionally, there are fewer operation costs than a brick-and-mortar store.
Omnichannel retail? 全渠道零售
Omnichannel retail is a business model that combines online and offline operations together.
By selling products both online and offline, omnichannel businesses can access a wider range of customers.
As the world becomes more digitally connected, more retailers have begun to adopt omnichannel models to stay competitive.
【選擇】-Doing business solely online is referred to as...? ?Pure play e-commerce.
【選擇】-What is the benefit of selling products to customers both online and offline.? ?-Businesses can access a wider range of customers.
【選擇】-What business model combines both online and offline operations?? ?-Omnichannel retail.
【選擇】-Which of the following is a physical store?? ? -Brick-and-mortar businesses.
【填空】As the world becomes more digitally connected, more retailers have begun to adopt omnichannel models to stay competitive.
【填空】Customers who refer physical stores will not likely purchase pure play e-commerce products.
【填空】Certain companies have closed their physical stores and only do business through e-commerce.
【填空】Omnichannel companies allow customers to access their products in multiple ways.
