繼《交易的藝術(shù)》之后的川總又一大賣之作

川總的所有書的英文版是學(xué)英語特別好的資源，他是plain English高手，用簡潔通用的詞匯來寫作，對于普及英語以及全階層溝通有很大的意義。
這本書里有很多實用的方法論，以及可以學(xué)到各種簡樸實用的詞匯和句子。

Brand your self and toot your horn把自己當(dāng)成品牌來經(jīng)營并學(xué)會宣傳自己

I never planned on becoming a brand name, but the fit of my aesthetic nature with each product I became involved with has resulted in an expanding network of interests.
我從未計劃成為一個品牌名稱，但我的審美本質(zhì)與我參與的每件產(chǎn)品的契合度都形成了一個不斷擴(kuò)大利益的網(wǎng)絡(luò)。

• aesthetic
  /es?θet?.?k/
  relating to the enjoyment or study of beauty
  美感的；審美的；美學(xué)的
  The new building has little aesthetic value/appeal.新樓幾乎沒有什么美學(xué)價值。
  An aesthetic object or a work of art is one that shows great beauty.
  美的；藝術(shù)的
  furniture that is both aesthetic and functional.既美觀又實用的家具

• plan on doing 打算做某事

• the fit of 契合度

• be(became) involved with sb.or sth.和...有關(guān)系
  相關(guān)知識點還有： be involved sb. in sth. 陷入...之中

• result in sth
  phrasal verb with result /r??z?lt/
  to cause a particular situation to happen
  導(dǎo)致；結(jié)果造成
  The fire resulted in damage to their property.他們的財產(chǎn)因火災(zāi)蒙受了損失。

Like Coco Channels, she proved that the right ingredients can create a legend, and all my successful due to my rigorous standards of design and quality.
So personal brand has became timeless.
就像可可香奈兒一樣，她證明了正確的成功要素能創(chuàng)造奇跡，而且所有我的成功是因為我的設(shè)計和質(zhì)量有嚴(yán)格的準(zhǔn)則。所以個人品牌才能變得永恒。

• ingredient
  /?n?ɡri?.di.?nt/
  one of the parts of something successful
  （成功的）要素，因素
  Trust is a vital ingredient in a successful marriage.信任是婚姻幸福的重要因素。

• due to
  because of
  由于，因為
  A lot of her unhappiness is due to boredom.她的不開心主要是因為無聊。

• rigorous
  /?r?ɡ.?.?s/
  controlling behaviour in a severe way
  嚴(yán)格的，嚴(yán)厲的
  the rigorous controls governing the sale of shares.對管理股權(quán)出售進(jìn)行的嚴(yán)格控制

• timeless
  /?ta?m.l?s/
  不朽的；永恒的；永不過時的
  Rothko's paintings have a timeless quality.羅思科的繪畫作品具有一種超越時光的品質(zhì)。