Almost a quarter of teenagers in the US now use <font color=red size=+1>Twitter</font>, a dramatic jump on last year that underlines how internet companies are battling to win fickle young users.

SOURCE: FT.COM
TIME: 2013.05.21
URL: www.ft.coms/....html

<font color=NAVY size=+2>THINGS LIST:</font>

1. Almost 25% teenagers in the US now use <font color=red size=+1>Twitter</font>, which is a dramatic jump on last year.
2. Internet companies are battling to win fickle young users, including adults and teens.
3. The growth of the microblogging site is a sign that teens are diversifying their social media habits to include a range of websites rather than just decamping from <font color=blue size=+1>Facebook</font>, as they use different sites for different groups of friends or family.
4. 24% of online teens now use <font color=red size=+1>Twitter</font>, up from 16% in 2011, and even higher than the 16% of online adults who use the site.
5. <font color=blue size=+1>Facebook</font> remains the dominant social network for teens, with 94% of online teens saying they maintain a profile there, while 81% say it is the social media site they use most often.
6. 7% of online teens say they use <font color=red size=+1>Twitter</font>most often
7. 3% say Instagram and 1% say Tumblr.

<font color=NAVY size=+2>ANALYSIS WAYS:</font>

1. Internet companies are battling to win fickle young users, including adults and teens.
2. The growth of the microblogging site is a sign that teens are diversifying their social media habits to include a range of websites rather than just decamping from <font color=blue size=+1>Facebook</font>, as they use different sites for different groups of friends or family.
3. Adults were the first to colonise <font color=red size=+1>Twitter</font>. However, teens are now migrating to <font color=red size=+1>Twitter</font>in growing numbers, often as a supplement to their <font color=blue size=+1>Facebook</font> use.
4. Despite its popularity, maintaining a <font color=blue size=+1>Facebook</font> account is sometimes seen by teens as an obligation or even a burden, while newer services are more appealing, in part because they are “l(fā)ess social” or because parents are less likely to be there.
   “Yeah, that’s why we go on <font color=red size=+1>Twitter</font> and Instagram,” said one 19-year old survey respondent. “My mom doesn’t have that.”
5. Some set up several account to interact with different groups of friends or family, while many have developed sophisticated ways to post information, such as inside jokes or arcane cultural references, so that only certain friends will understand the full and real meaning.
6. Advertisers put a huge amount of effort into marketing to teens, and are especially interested in exploiting social networks because this group is so influenced by their peers.

<font color='red' size='+1'><b>★ Tips：Your best friend liking something when you’re 13 is much more influential than your best friend liking something when you’re 35.</b></font>