對于一些剛剛起步的電商網(wǎng)站，數(shù)據(jù)分析是非常重要的，幫助運營人員統(tǒng)計數(shù)據(jù)，使用google analysis非常有用。
一 以下是Google AdWords對網(wǎng)站上一些重要操作事件的跟蹤代碼，
為了讓跟蹤功能正常工作，您需要確認同時包含此代碼段和相應(yīng)的“onClick”代碼（可在我們提供的示例中找到）。這樣就會通知 AdWords 僅在用戶點擊特定按鈕、鏈接或圖片時才會記錄轉(zhuǎn)化。如果您在 HTML 中未放置“onClick”代碼，則不會記錄任何轉(zhuǎn)化。
如需示例，請參閱 https://support.google.com/adwords/answer/6331304?&hl=zh_CN。
跟蹤的事件或者頁面加載如下：
1、下面是用于跟蹤“1 Send Message”轉(zhuǎn)化操作的 Google AdWords 轉(zhuǎn)化跟蹤代碼。
In your html page, add the snippet and call
goog_report_conversion when someone clicks on the
chosen link or button. -->
/*
goog_snippet_vars = function() {
var w = window;
w.google_conversion_id = 865528640;
w.google_conversion_label = "1uYFCMWv_XIQwNbbnAM";
w.google_remarketing_only = false;
}
// DO NOT CHANGE THE CODE BELOW.
goog_report_conversion = function(url) {
goog_snippet_vars();
window.google_conversion_format = "3";
var opt = new Object();
opt.onload_callback = function() {
if (typeof(url) != 'undefined') {
window.location = url;
}
}
var conv_handler = window['google_trackConversion'];
if (typeof(conv_handler) == 'function') {
conv_handler(opt);
}
}
/* ]]> */
src="http://www.googleadservices.com/pagead/conversion_async.js">
2、下面是用于跟蹤“2 Log In”轉(zhuǎn)化操作的 Google AdWords 轉(zhuǎn)化跟蹤代碼。
In your html page, add the snippet and call
goog_report_conversion when someone clicks on the
chosen link or button. -->
/*
goog_snippet_vars = function() {
var w = window;
w.google_conversion_id = 865528640;
w.google_conversion_label = "UUvECJL45HIQwNbbnAM";
w.google_remarketing_only = false;
}
// DO NOT CHANGE THE CODE BELOW.
goog_report_conversion = function(url) {
goog_snippet_vars();
window.google_conversion_format = "3";
var opt = new Object();
opt.onload_callback = function() {
if (typeof(url) != 'undefined') {
window.location = url;
}
}
var conv_handler = window['google_trackConversion'];
if (typeof(conv_handler) == 'function') {
conv_handler(opt);
}
}
/* ]]> */
src="http://www.googleadservices.com/pagead/conversion_async.js">
3、下面是用于跟蹤“3 Add to Cart”轉(zhuǎn)化操作的 Google AdWords 轉(zhuǎn)化跟蹤代碼。
In your html page, add the snippet and call
goog_report_conversion when someone clicks on the
chosen link or button. -->
/*
goog_snippet_vars = function() {
var w = window;
w.google_conversion_id = 865528640;
w.google_conversion_label = "wllMCNqv_XIQwNbbnAM";
w.google_remarketing_only = false;
}
// DO NOT CHANGE THE CODE BELOW.
goog_report_conversion = function(url) {
goog_snippet_vars();
window.google_conversion_format = "3";
var opt = new Object();
opt.onload_callback = function() {
if (typeof(url) != 'undefined') {
window.location = url;
}
}
var conv_handler = window['google_trackConversion'];
if (typeof(conv_handler) == 'function') {
conv_handler(opt);
}
}
/* ]]> */
src="http://www.googleadservices.com/pagead/conversion_async.js">
4、下面是用于跟蹤“4 Check out”轉(zhuǎn)化操作的 Google AdWords 轉(zhuǎn)化跟蹤代碼。
In your html page, add the snippet and call
goog_report_conversion when someone clicks on the
chosen link or button. -->
/*
goog_snippet_vars = function() {
var w = window;
w.google_conversion_id = 865528640;
w.google_conversion_label = "O1nBCPTM9nIQwNbbnAM";
w.google_remarketing_only = false;
}
// DO NOT CHANGE THE CODE BELOW.
goog_report_conversion = function(url) {
goog_snippet_vars();
window.google_conversion_format = "3";
var opt = new Object();
opt.onload_callback = function() {
if (typeof(url) != 'undefined') {
window.location = url;
}
}
var conv_handler = window['google_trackConversion'];
if (typeof(conv_handler) == 'function') {
conv_handler(opt);
}
}
/* ]]> */
src="http://www.googleadservices.com/pagead/conversion_async.js">
5、以下是適用于轉(zhuǎn)化操作5 Purchase的Google AdWords轉(zhuǎn)化跟蹤代碼。
/*
var google_conversion_id = 865528640;
var google_conversion_language = "en";
var google_conversion_format = "3";
var google_conversion_color = "ffffff";
var google_conversion_label = "KE7cCI_N9nIQwNbbnAM";
var google_remarketing_only = false;
/* ]]> */
二 以下是Google Analytics的跟蹤代碼
網(wǎng)站跟蹤
這是針對此媒體資源的 Universal Analytics 跟蹤代碼。
要充分發(fā)揮 Universal Analytics 為此媒體資源帶來的優(yōu)勢，請將此代碼復(fù)制并粘貼到您要跟蹤的每個網(wǎng)頁中。
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','https://www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-102346997-1', 'auto');
ga('send', 'pageview');
如貴公司網(wǎng)站上已經(jīng)有Google Analytics代碼，可以借鑒下面的形式同時安裝2個代碼且不導(dǎo)致代碼之間存在沖突，謝謝。
(function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
(i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
})(window,document,'script','//www.google-analytics.com/analytics.js','ga');
ga('create', 'UA-75828740-1', 'auto');
ga('send', 'pageview');
ga('create', 'UA-86522558-1', {'name':'b'});
ga('b.send', 'pageview');
ga('create', 'UA-86223543-1', {'name':'c'});
ga('c.send', 'pageview');
