在過去幾年的發(fā)展中,中國(guó)市場(chǎng)動(dòng)向和前景正變得越來越具有吸引力。此外,年輕一代們也正在逐漸改變市場(chǎng)的趨勢(shì),以尋求在發(fā)展中尋找更多潛在的機(jī)會(huì)。線上渠道和平臺(tái)正在成為商業(yè)的核心,這一理念也讓蒙特斯打開了市場(chǎng)的新大門,而這也正是我們尋求更多線上發(fā)展的機(jī)會(huì)的原因。
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In the last years, the dynamic and evolving market in China is becoming more attractive. Moreover, young generations are changing the trends in the market, building also potential opportunities in the country. Online channels and retailers are an essential key of the business and that’s why Montes keeps developing and cooperating with them in the market.
兩年前,我們與品尚匯一起進(jìn)入中國(guó)的線上渠道,本著提升智利葡萄酒在中國(guó)市場(chǎng)的重要性和影響力的想法。每一個(gè)團(tuán)隊(duì)都對(duì)互聯(lián)網(wǎng)+的銷售模式懷著很高的期望,同時(shí)我們也相這一模式對(duì)人們的深遠(yuǎn)影響,因?yàn)橄M(fèi)者們正越來越追求更高品質(zhì)的產(chǎn)品。
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Two years ago, we dipped into online channels in China together with Pinshanghui with the aim of promoting the importance of Chilean wines in Chinese market. Our team has a high ambition for the development of online business and we also trust on its influence in people as consumers are increasingly seeking for premium quality in products.
為了讓每一位葡萄酒愛好者都能體會(huì)到自己所想要的美好口感,我們與品尚匯以及客戶一起在中國(guó)各地有針對(duì)性的進(jìn)行了考察。
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To reflect of our interest in offering exquisite tastes to all wine lovers, we were travelling together with our clients and importers from Pinshanghuiaround different cities in China.
第一站:深圳 /?Shenzhen
5月25日,我們的出口經(jīng)理Carlos?Serrano先生,非常榮幸地在品尚匯平臺(tái)介紹并推出了全新的蒙特系列葡萄酒和它們頂級(jí)系列——經(jīng)過兩年的成功合作,蒙特斯將推出一系列新的葡萄酒產(chǎn)品從而提高在酒類銷售平臺(tái)上產(chǎn)品多元性:
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On May 25th?our Export Manger, Mr. Carlos Serrano had the pleasure of introducing the new Montes Series and Icons in Pinshanghui platform.After two years of a successful cooperation, Montes will launch a new series of wines expanding the offer on the platform with:
蒙特斯天使秘密霞多麗白葡萄2016
Montes Angel’s Secret Chardonnay 2016
蒙特斯釀酒師精選梅洛紅葡萄酒 2016
Montes Winemaker’s Choice Merlot 2016
蒙特斯限量系列馬爾貝克紅葡萄酒 2015
Montes Limited Collection Malbec 2015
蒙特斯天使秘密赤霞珠紅葡萄酒 2015
Montes Angel’s Secret Cabernet Sauvignon 2015
在深圳威斯汀酒店的新品發(fā)布會(huì)和晚宴酒會(huì)中,我們的客戶們?cè)谄穱L之后,也對(duì)這些新品的口味流連忘返。
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During the new series release and the after wine dinner in Shenzhen Westin Hotel, clients were possitively impressed with the new tastes and notes of our stars.
第二站:北京 /Beijing
第二站我們來到了北京,6月2日,在新品發(fā)布會(huì)上,Aurelio Montes Junior先生非常高興地向所有與會(huì)者介紹我們的經(jīng)典、歐法和限量系列,并特別感謝了來自京東的客戶和消費(fèi)者。
在過去的2年中,我們的經(jīng)典和歐法系列受到了京東客戶廣泛歡迎,而本次在北京舉行的活動(dòng),這些客戶更零距離體會(huì)和進(jìn)一步探索到了我們著名的釀酒師Aurelio Jr.的所有的秘密和品味。
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The next stop was Beijing where we had a wine release with our icons wines on June 2nd.?Mr. Aurelio Montes Junior was delighted?to present and introduce our Classic, Alpha and Limited series to all attendees,specially JD clients and consumers.
During the last 2 years, our Classic and Alpha Selection has been well received by JD clients and this gathering was the perfect occasion?to enjoy and discover all secrets and tastes presented by our renowned?winemaker, Aurelio Jr.
第三站:成都 /Chengdu
在上星期日,我們很高興能與我們的進(jìn)口商一起訪問成都的1919酒類直供網(wǎng)辦事處和旗艦店。在過去的幾年里,成都這個(gè)人杰地靈的地區(qū)正變得越來越重要,在此地包容的文化中,葡萄酒行業(yè)也變得越來越收到青睞。與品尚匯和1919的代表一起,我們的團(tuán)隊(duì)很高興地出席了在成都香格里拉大酒店舉行的新聞發(fā)布會(huì),來自不同行業(yè)的10多家媒體出席了本次會(huì)議,隨之而來的,我們還舉行了一場(chǎng)由Aurelio Montes Jr.先生主持的,令人驚嘆的美酒盛宴。
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Last Sunday, we were happy to visit 1919 offices in Chengdu and flagship store with our importers. The region has become more and more important during the last years, and so for wine industry. Together with Pinshanghui and 1919 representatives, our team was glad to attend the press release held in the Shangri’la Hotel Chengdu where more than 10 medias from different sectors were in attendance followed by an amazing wine pairing dinner headed by Mr. Aurelio Montes Jr.
對(duì)于蒙特團(tuán)隊(duì)來說,我們不僅要感謝來自品尚匯、京東和1919的朋友們,我們這2年的成功離不開他們這些年來的大力支持和合作,我們相信我們將繼續(xù)提供高品質(zhì)、高性價(jià)比和口感更佳的葡萄酒。讓我們將所有的心血和努力融入到每一瓶葡萄酒中!
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From Montes team, we want to thank our friends from Pinshanghui, JD and 1919 for their great support and collaboration during these years, we believe we will keep offering premium?and the best in quality in each of our bottles!?
青楓Harry
國(guó)際WSET二級(jí)品酒師
微信:ddxx2100