https://www.bilibili.com/video/av36720149/?redirectFrom=h5（大部分學(xué)習(xí)視頻都是在Youtube上扒的，因?yàn)橥鈬?guó)視頻Youtube更全，但如果有小伙伴感興趣的話，這個(gè)視頻剛好在Bilibili可以看到）
Simon Sinek 在Oliver Scholars的講座中做的這個(gè)23分鐘的演講，昨天雖然只聽了一次，但是一整天都念念不忘。他沒有明顯的肢體語言，整個(gè)分享也只是一個(gè)接一個(gè)故事地串聯(lián)，為什么有那么大的魅力呢？
今天試著解構(gòu)一下：
【開頭】
1. 開門見山
作為一個(gè)分享者，一開頭沒有任何寒暄，直入正題，如果現(xiàn)場(chǎng)觀眾是學(xué)生或者學(xué)者為主，會(huì)給他們帶來一種不拖泥帶水、just to the point"的好印象。
2.真誠(chéng)
Simon在事業(yè)上是一個(gè)非常成功的人，但是在開頭的部分，他完全沒有顯擺自己有多厲害，相反他坦誠(chéng)地講述自己曾經(jīng)以為自己可以無所不知或者假裝無所不知，直到當(dāng)他學(xué)到一些重要的經(jīng)驗(yàn)教訓(xùn)時(shí)，他不再這樣做，同時(shí)他的人生軌跡發(fā)生改變。
合適地暴露自己的vulnerability：拉近觀眾距離。
直接定位lesson的重要性：提升故事的價(jià)值和重量。
A question that sort of comes up a lot is "What advice would you give your younger self?" And if I would give that advice, I would like to tell myself that you don't have to ?know all the answers and you don't have to pretend that you do." Cause I spent many years thinking that I have had all the answers and if I didn't, I pretended that I did. And it wasn't until that valuable lesson learnt later in life did it change the course of my life.
So I thought what I would do today is just to share a few stories, a few things ?that I learnt along the way. Some of them are big ideas, some of them are small.
【故事1】：See the bagel
-> 畫面感/使用重音形成場(chǎng)景對(duì)比/使用手勢(shì)描述場(chǎng)景
There's cafeteria tables lined up next to each other, with boxes of tables across the cafeteria tables. A line of volunteers on one side of the tables and another much longer line of runners hoping to get a free bagel.
-> 使用不同的語音語調(diào)
The first one is all about perspective and going after the things that you want.
**非常好的2分鐘TT demo
-> Setting the scene：2-3句話描述出跑步后主辦方設(shè)置的免費(fèi)bagel供應(yīng)場(chǎng)景，以及“much longer"的隊(duì)伍，生動(dòng)、簡(jiǎn)潔+畫面感。
-> Showing the conflict: “通過“我”和朋友間的對(duì)話展現(xiàn)對(duì)于這一生活細(xì)節(jié)截然不同的態(tài)度，一個(gè)不斷強(qiáng)調(diào)"free bagel", 一個(gè)不斷強(qiáng)調(diào)“I don't want to stand in line".
-> Directly to the "ah ha moment"
That's when I realized there're two ways that you can see the world: you can see the things that you want, or you can see the things that stand in the way of the things that you want. I could only see that bagel and he could only see the line.
-> 升華
People who can see the bagel, people who can see the things that they want, the things that are getting in the way, are actually diminishing in size. They're just obstacle to go over around. It's actually opportunities for invention or innovation. Whereas people who can only see the obstacles literally lose sight of why they set out on the journey at the first place. They become stunted by fear, or overwhelmed by the challenge ahead of them.
-> 直接總結(jié)
So the advice that I learnt piece NO.1: See the bagel.
第一個(gè)故事和觀點(diǎn)只用了3分鐘不到，馬上將觀眾帶入他的世界，迫不及待想接著聽第二個(gè)。
同時(shí)，第一個(gè)message完全符合Danajaya在工作坊中提到的Short and Sweet. "bagel"意味著目標(biāo)，bagel以外的queue等障礙都不值一提。對(duì)于觀眾而言，日后只要想起來那個(gè)場(chǎng)景，甚至只是看到有人排隊(duì)，都會(huì)馬上回憶起這個(gè)故事，同時(shí)回想起這個(gè)信息。
【故事2】
Before you see anything as you're going for your bagel, you start to get nervous, just remind yourself, ?this is exciting.
"Perspective matters".
-> 幽默
語法錯(cuò)了，用自嘲，解除尷尬轉(zhuǎn)折
-> 使用五感描述“緊張”，用同樣的方式描述“興奮”，實(shí)際上兩者的身體反應(yīng)是一致的，不一樣的只是我們用了不同的perspective去理解自己身體的反應(yīng)，從而有了不一樣的解讀。
【故事3】
從海豹突擊隊(duì)引出leadership的核心
You're here because someone takes care of you, and you have responsibility to take care of others. This is what makes you great. This is the core of leadership.
-> 通過問題引起觀眾好奇
"What kind of person makes it through buds?"
-> 排比句式
