一.通過前面提及的“跨境電商緊缺人才需求目錄”,尋找自己感興趣的崗位,并寫出從目前開始到能達(dá)到崗位要求需要努力的內(nèi)容。
我對產(chǎn)品經(jīng)理比較感興趣。
我需要并努力去做的:
英語四級及以上,熟練的聽說讀寫能力
具備較強的分析與解決問題的能力,產(chǎn)品思路規(guī)劃有自己的見解;
熟悉產(chǎn)品管理流程,熟練掌握Axure/Visio/MindManager?Photoshop等產(chǎn)品設(shè)計相關(guān)工具;
對主流互聯(lián)網(wǎng)技術(shù)有一定的了解,培養(yǎng)獨立產(chǎn)品設(shè)計經(jīng)驗。
二.舉例說明做的社交電商APP或賣家
首先我認(rèn)為,社交電商是沒有做的很好的。
社交類APP例如微信,電商APP例如淘寶都在經(jīng)歷轉(zhuǎn)型期。例如馬云的支付寶在過年的時候推出的集五?;顒?。就是有支付寶轉(zhuǎn)型社交APP的苗頭。但是兩大巨頭APP在用戶心中已經(jīng)定式,轉(zhuǎn)型比較困難。
社交電商APP我推薦美圖秀秀。
三.英文文章
1.文章鏈接:cross border ecommerce
2.文章主旨:As incomes have risen in China, its consumers have stepped up their purchases of imported goods. But now, impatient for the latest products and better prices, they can buy directly from foreign retailers and suppliers at the click of a mouse or the swipe of a screen. Cross-border consumer e-commerce amounted to an estimated 259 billion renminbi ($40 billion) in 2015, more than 6 percent of China’s total consumer e-commerce, and it’s growing at upward of 50 percent annually.
3.重要單詞
increasingly 越來越多地
affluent 富裕的
estimated 估計
一.公式
收入公式
收入=流量x轉(zhuǎn)化率x客單價x顧客數(shù)
若要提高收入
就需要投入廣告資金來增加流量。
二.英文文章
1.文章鏈接:ARPU
2.文章主旨:Average revenue per user (sometimes known as average revenue per unit), usually abbreviated to ARPU, is a measure used primarily by consumer communications, digital media, and networking companies, defined as the total revenue divided by the number of subscribers.
3.重要單詞
revenue 收入
subscription 訂閱
sources 來源
units 單位