As part of China's ongoing efforts to create a wholesome cultural industry, the country's broadcasting regulator on Thursday rolled out new regulations to rein in irregularities in the sector.

The National Radio and Television Administration asked the country's broadcasters to resist improper "fandom culture", and excessive entertainment, according to a circular published on the regulator's website.

Abnormal aesthetics such as "sissy" men should be rejected, and exorbitant pay for stars and morally corrupt performers should be banned, according to the regulator.

The new rules also prohibit broadcasters and online media platforms from "screening idol development programs or variety shows and reality shows featuring the children of stars".

Those "who break laws or go against public order and morals" are not allowed to appear in entertainment programs, according to the circular.