W9L9-商業(yè)基礎(chǔ)-跨境和社交

1.通過前面提及的“跨境電商緊缺人才需求目錄”，尋找自己感興趣的崗位，并寫出從目前開始到能達到崗位要求需要努力的內(nèi)容。

美工

美工需掌握的軟件：Photoshop；Dreamweaver；Flash；Illustrator；各類網(wǎng)頁設(shè)計語言；Fireworks；Coreldraw；3DMAX。

所以這些年要學習這些軟件

學透學精? 才能有創(chuàng)新

2.舉例說明做得特別好的社交電商app或賣家。

淘寶、天貓、京東、唯品會、拼多多

2.閱讀一篇以上Cross-border e-Commerce 相關(guān)英文文章，按最新要求列出相關(guān)內(nèi)容

? Cross-border e-commerce is? ? ? ? ? ? ? ? ? luring Chinese shoppers

Rising demand for foreign products, new platforms, and a push by the government are propelling the trend.But now, impatient for the latest products and better prices, they can buy directly from foreign retailers and suppliers at the click of a mouse or the swipe of a screen. The country’s major e-commerce site, Alibaba’s Tmall, has moved into the market with a cross-border site , as have smaller consumer rivals and start-ups, while US e-commerce leader Amazon is increasingly active in China.A number of factors are fueling the cross-border trend .? Overseas imports purchased through such channels, moreover, are often expensive: for example, baby formula from overseas.

platforms? 機會

Cross-border e-Commerce? 跨境電子商務(wù)

propelling? ? 推進

?

上文摘自：https://www.mckinsey.com/industries/high-tech/our-insights/crossborder-ecommerce-is-luring-chinese-shoppers

W9L10-商業(yè)基礎(chǔ)-常見電商經(jīng)營指標和概念

1.寫出基于流量，轉(zhuǎn)化率和客單價的網(wǎng)店或app收入計算公式，據(jù)此給出提高收入的方法。

app收入＝流量X轉(zhuǎn)化率X客單價

提高客單價、提升轉(zhuǎn)化率

2.閱讀一篇以上ARPU 相關(guān)英文文章，按最新要求列出相關(guān)內(nèi)容

? ? Average revenue per user

Average revenue per user is a measure used primarily by consumer communications, digital media, and networking companies.It is a measure of the revenue generated by one customer phone, pager, etc.Digital media and social media companies, which rely heavily on ad revenue generated by users with free accounts, pay particularly close attention to their ARPU. This provides the company a granular view at a per user or unit basis and allows it to track revenue sources and growth.Entertainment being sold to customers especially in markets where the primary service offered to the customer, such as the telephony or Internet service, is sold at a commodity rate.

關(guān)鍵字：consumer? 消費者

digital? 數(shù)字的

ARPU? 每用戶平均收入

measure? 珍貴的

revenue? ? 收益

上文摘自：

https://en.m.wikipedia.org/wiki/Average_revenue_per_user