W10L11-L12-電商熱點(diǎn)-我要開店

1、為自己即將開設(shè)的店鋪?zhàn)鲆粋€(gè)基礎(chǔ)定位,包括目標(biāo)用戶、產(chǎn)品定位、進(jìn)貨渠道、預(yù)計(jì)的SKU等,并給出開設(shè)的店鋪地址

我的店鋪主要銷售體育用品,再加一些零食,主要面向熱愛運(yùn)動(dòng)的用戶,進(jìn)貨的渠道是直接從微店代理,所以預(yù)計(jì)的SKU由貨源決定。

圖片發(fā)自簡(jiǎn)書App

地址沒找到,就截個(gè)圖了

? ? ? ? Alibaba's Singles Day

The sales holiday takes place on November 11 each year, supposedly because of the loneliness of the number "11" with its two "ones." Started in the 1990s to help single people celebrate a sort of anti-Valentines holiday, Alibaba took advantage of the sentiment in 2009 by encouraging people to buy gifts for themselves since they don't have a significant other.

For a made-up holiday, Singles Day does pretty well. Last year, Alibaba recorded $17.8 billion in sales during its 24-hour Singles Day event, up from $14.3 billion in 2015. This year, customers are expected to spend $23 billion on Alibaba's platform this Saturday, according to global consulting firm Oliver Wyman.

An expert in the field, Mitchell Green, managing partner of Lead Edge Capital said: "Alibaba created a holiday and it actually worked. It's remarkable."

It's worth noting that Alibaba announced in May 2016 that the Securities and Exchange Commission (SEC) was investigating the operating data from last years Singles Day. However, most analysts agree that this isn't a big deal considering it's very easy for a short seller to call the SEC to get an investigation started. An investigation doesn't necessarily mean a company has done anything wrong. "It's a non-issue," said Green.

Singles Day day is important for Alibaba and its investors because it has become a measure of how well Alibaba is doing. Of course, if you watched earnings last week, you already have a good feeling about Alibaba. In addition to reporting 61% revenue growth over the same period last year, the company hiked its full-year revenue growth forecast to between 49% and 53%, up from 45% to 49%.

文章來源連接:https://www.fool.com/investing/2017/11/10/alibabas-singles-day-is-going-to-put-amazon-prime.aspx

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