1.The former bookseller accounts for more than half of every new dollar spent on line in U.S.
翻譯：在美國以前的書商銷售額占在網(wǎng)上消費(fèi)的每一分美元總額一半以上。
2.Since the beginning of 2015, its share price has jumped?by 173%, seven times quicker than in ?the two previous years.(and 12 times faster than the S&P 500 Index)
翻譯：從2015年開始，其銷售額已經(jīng)上漲了173%，比前兩年的銷售額增長速率快7倍（比標(biāo)準(zhǔn)值500快12倍）。
3.With a market capitalization of some 400bn, it is the fifth most valuable firm in the world.
翻譯：擁有4億美元的股票市值，亞馬遜是這個世界上第五個最有價值的公司。
4.Never before has a company been?worth so much for so long while making so little money: 92% of its value is due to profits expected after 2020.
翻譯：從來沒有一間公司長期幾乎不掙錢卻很值錢，預(yù)計2020年后92%的價值來自自身收益。
5.Walmart already has revenues nudging 500bn and is beefing up online.
翻譯：沃爾瑪超市的稅收已經(jīng)打到5億，其在線銷售正在加強(qiáng)。
6.Last year cash-flow (before investment) was $16bn,more than quadruple the level five years ago.
翻譯：在投資之前去年的現(xiàn)金流是1600萬美元，比五年前的平均水平高四倍。
7.If it makes as much money as investors hope, a rough calculation suggests its earnings could be worth the equivalent of 25% of the combined profits of listed Western retail and media firms.
翻譯：如果真的如投資商所愿掙那么多錢，粗略計算所掙的錢相當(dāng)于所有所列西部零售商和傳媒公司總收益的25%。
8.Ground?for skepticism does not come much more fertile than this: Amazon will have to grow faster than almost any big company in modern history to justify its valuation.
翻譯：亞馬遜公司將會比近代任何一家大公司都發(fā)展的更快，由此來證明其價值。
9.In an era when executives routinely whinge about pressure to produce short-term results, Amazon is resolutely focused on the distant horizon.
翻譯：在這個高層經(jīng)常抱怨自己壓力而得到短期結(jié)果的時代，亞馬遜堅決堅持自己。
10.Mr.Bezos emphasizes continual investment topropel its two principal businesses.
翻譯：貝索斯先生強(qiáng)調(diào)要不斷投入來推進(jìn)兩個主營業(yè)務(wù)。
11.A ?third virtuous?circle is starting to whirl around Alexa, the firm’s voice-activated assistant:
翻譯：良性循環(huán)又一次環(huán)繞著公司的聲控助理亞力克莎。
12.So?long as shareholders retaintheir faith in this model, Amazon’s heady valuation resembles as elf-fulfilling prophecy.
翻譯：股東長期堅持對這個模型的信任，亞馬遜的發(fā)展價值實現(xiàn)了自己的預(yù)想。
13.Their faith is sustained by Amazon’s record.
翻譯：他們的信任來自亞馬遜不斷破記錄而維持。
14.It has had its failures—its attempt?to make a smart-phone was adebacle.But the businessis starting to crank out cash.
翻譯：亞馬遜也失敗過，嘗試錯一款智能手機(jī)但最終失敗。但是這項業(yè)務(wù)現(xiàn)在已經(jīng)開始盈利。
15.If ?Amazon’s approach to time-frames is unusual,so too?is the sheer breadth of its activities.
翻譯：如果亞馬遜跟時間框架一樣不尋常，其發(fā)展寬度會跟他的活躍領(lǐng)域一樣寬。
16.A wingspan?this largeis more reminiscent of aconglomerate than a retailer, which makes Amazon’s share price seem even more bloated: stock markets typically apply a“conglomerate discount” to reflect their in-efficiencies.
翻譯：這個大翅膀更讓人聯(lián)想起一個聯(lián)盟商而不是一個零售商，這個讓亞馬遜的股票價值看起來更多：在股票市場中可以申請一個聯(lián)盟折扣來反映其無能。
17.Seen through this lens, Amazon appears pristine.
翻譯：透過這個鏡頭，體現(xiàn)出亞馬遜的樸實。
18.Consumers applaud it; it isthe most well-regarded company in America, according to a Harris poll.
翻譯：通過哈里斯民意調(diào)查發(fā)現(xiàn)消費(fèi)者都稱贊亞馬遜，認(rèn)為他是在美國最好的公司。
19.If it gets anywhere close to fulfilling them, it will attract the attention of regulators.
翻譯：如果亞馬遜取得一點(diǎn)成就，就會引起監(jiān)管者的注意。
20.But as it grows,so will concerns about its power.
翻譯：但是隨著亞馬遜的發(fā)展，監(jiān)管者會擔(dān)憂他的權(quán)力。
21.Investors value?Amazon’s growth over pro-fits; that makes predatory pricing more tempting.
翻譯：投資者在收益上評估亞馬遜的發(fā)展，使其價值得到飛速發(fā)展。
