Tim Cook 和 James Corden一起唱One Republic的歌，666666
I owned every second that this world could give
I saw so many places, the things that I did
Yeah with every broken bone
I swear I lived
Updates
Apple Music
17 Million —— Paid subscribers
Apple Music Festival in London
App Store
140 Billion —— Total App Store downloads
106% —— YoY growth in downloads July through August
2x —— More global revenue than our closest competitor
The world's most popular gaming devices
500,000 —— Games in the App Store
Mario也來到App Store啦 —— Super Mario Run。
Mario之父宮本茂都來了呢。
Education
ConnectED
114 ConnectED schools, 4500 teachers, 50000 students
Everyone Can Code (蘋果官方語言Swift)
iWork
Real-time collaboration
Edit in real-time
Private or public
Mac, iPad, iPhone and web
Apple Watch
Top-selling smartwatch
Number 1 in customer satisfaction
watchOS 3
Instant launch
Dock
Watch faces
Messages
Activity
Breathe
SOS
Pokemon Go也要來啦，最新的Watch OS 3系統(tǒng)將開始支持Pokemon Go, Apple Watch版 Pokemon Go 預計年底前發(fā)布，還能紀錄走了多遠，消耗多少卡路里。
Mario和Pokemon GO都是任天堂公司開發(fā)的，這次蘋果發(fā)布會讓任天堂又火了一把～
Apple Watch Series 2
Swim-proof
Water resistant 50 meters
Speaker
Swim workouts
2nd-gen SiP
Dual core (Up to 50% faster)
GPU (Up to 2x faster)
2nd-gen display (2x brighter, 1000 nits)
Apple Watch Series 2 還有 Built-in GPS哦，出門跑步或登山不用帶爪機了。登山時如果偏離常規(guī)路線還會收到提醒。
還有兩個特別版，分別和耐克及愛馬仕合作。
重點介紹了Apple Watch Nike Plus。
Are we running today?
個性化鼓勵你運動，比如：你已經(jīng)6天沒跑步啦！今天天氣很好哦！還有2英里就追上你的朋友Jeff啦！
Just do it Sunday
鼓勵大家在Sunday都出來運動。
Apple Watch Series 2 起售價 $369
Apple Watch Series 1 起售價 $269
iPhone
Apple公司已經(jīng)賣了超過1,000,000,000 (1 billion)臺iPhone了。
iOS10 —— The biggest iOS release ever
手一抬，屏就亮了
用Siri打車
地圖變得炒雞好看
Home Kit
iMessage
iMessage變得更好玩，可以添加特效，動態(tài)手寫字，還有好多有趣的Stickers
iPhone7
好多人像我一樣，看發(fā)布會主要就是等iPhone7的吧，雖然買不起，嚶嚶嚶～
Ten Major features
No.1 Design
Jet Black“高級黑”
還有Black, Silver, Gold, and Rose Gold
No.2 Home button
Home
Multitasking
Siri
Accessibility
Touch ID
Reachability
Apple Pay
Home鍵不再是實體鍵，變成了一個觸控感應的按鈕。這下也不用擔心Home鍵會被按壞了。
No.3 Water and dust resistant
IP 67 protection standard
No.4 Camera
Optical image stabilisation (Up to 3x longer exposure)
Larger f/18 aperture (50% more light)
Six-element lens
High-speed sensor (60% faster, 30% more efficient)
Quad-LED
True Tone flash (50% more light, Flicker sensor)
Apple-designed image signal processor
Live photos
RAW camera API
Wide color capture API
前置攝像頭 (Front-side camera)
7MP FaceTime HD camera
Wide color capture
Auto image stabilization
那么 iPhone7 Plus 的 camera 長啥樣？
倆 camera，一個是 Wide-angle，另一個是 Telephoto
另外，Machine Learning這個詞組已經(jīng)在今天的發(fā)布會上多次被提及了。
No.5 Retina HD display
No.6 Speakers
Stereo speakers
2x louder
Increased dynamic range
No.7 EarPods
今晚 iPhone7 最大的三個看點應該就是“高級黑”，雙攝像頭，以及Lightning耳機接口了。
Lightning的功能多多，Digital audio, Power and control
現(xiàn)在全世界有超過 900 million的Lightning connector devices
每個 iPhone7 都配有一個Lightning接口的耳機，并且提供了 3.5mm 耳機接口的轉(zhuǎn)接器。
為啥要取消耳機接口呢，這哥們給了倆字：courage —— the courage to move on, do something new that betters all of us.
No.8 Wireless
新產(chǎn)品：Apple AirPods
采用的是 Apple-designed W1 chip。
放入耳朵后會自動開始播放，輕敲兩下可召喚Siri。說話時支持降噪功能。一次充電支持連續(xù)5小時通話，24小時播放。AirPods 同時支持手機、手表配對。
就是價格讓人羞澀啊，中國區(qū)賣1288軟妹幣。Apple就是有這個本事，讓你用高于一臺普通Windows筆記本的價格買它一部手機，高于一臺普通安卓機的價格買它一副耳機。
而且這么mini的小東西，說掉就掉啊。說不定在大街上都能撿到好幾個。
Beats耳機也在蘋果發(fā)布會上亮相了。感謝Apple教育超市，購買MacBook送Beats Solo2，音質(zhì)聽著確實不一樣啊 ??
No.9 Apple Pay
No.8 Performance
A10 Fusion
(64-bit)
Four-core CPU (3.3 billion transistors)
Two high-performance cores (40% faster processing than A9, 2x faster processing than A8)
Two high-efficiency cores (1/5 the power)
如果是像檢查郵件這些，就是用high-efficiency core，比較省電。
那么怎么決定使用哪個core呢？
Apple-designed performance controller
Graphics performance (50% faster than A9, 3x faster than A8)
電池也很給力
Longest battery life ever in an iPhone
iPhone 7 lasts 2 hours more than iPhone 6s
iPhone 1 Plus lasts 1 hour more than iPhone 6s Plus
嗯，這就是 iPhone 7
以及 iPhone 7 Plus
價格
iPhone 7 的起售價和 iPhone 6s 相同，$649，容量擴了一杯，變成32G，128G，256G
iPhone 7 Plus 的起售價 $769，容量也是32G，128G，256G
iPhone Upgrade Program 就是傳說中的增強用戶粘性吧??
看到屏幕中出現(xiàn) China 還是有點自豪的，祖國經(jīng)濟就是繁榮～雖然我買不起......
如果有一天我也能見證一個偉大產(chǎn)品的誕生，無論是作為工程師或者是產(chǎn)品經(jīng)理，那該多么幸福呀～
