-SWOT Analysis
A SWOT analysis is a step-by-step process used to evaluate a product, industry or even a person.
The first step in a SWOT analysis is identifying the objective or goal of the business project. The next step is identifying the favorable and unfavorable things that could affect that objective, both internally and externally . This means identifying the strengths, weaknesses, opportunities and threats (SWOT) to whatever is being analyzed.
Strengths are what give the business or project an advantage. It could be high quality products. Weaknesses are what put the business or project at a disadvantage – for example, outdated software. Opportunities are things that the business could use to its advantage – for instance, a lack of competition in Africa. Threats are things that could cause problems for the business. This could be something like a new, advanced product from a competitor.
SWOT is a very important process for analyzing a company's situation to help planning be more effective. It might even tell planners that a project is not possible and cause a complete change in plans. Success depends on many things, and SWOT can be a very valuable tool in achieving that success.
-優(yōu)勢，劣勢，機會和威脅
分析你們公司的形勢的一種常見方法是看你們的優(yōu)勢，劣勢，機會和威脅。
Our major strength is the quality of our software. 我們的主要優(yōu)勢是我們軟件的質(zhì)量。
Our most serious weakness is that we're only in the UK. 我們最嚴重的弱點是我們只在英國。
The biggest threat we face is from Omniplex Megacomputers. 我們面臨的最大威脅來自 Omniplex Megacomputers。
We have a tremendous opportunity to expand overseas. 我們有一個巨大的向海外擴張的機會。
-開始討論
用這些表達方式來引出主題，開始討論和陳述任何限制。
OK. We're here to discuss our market and competition. 好的。我們在這里來討論我們的市場和競爭。
We only have 30 minutes, so we should get going. I'll take notes. 我們只有30分鐘，所以我們應該開始。我來做筆記。
-從一點移向一點
這是一些引出討論要點以及從一點移到另一點的表達方式。
Let's start by discussing strengths. 讓我們先來討論優(yōu)勢。
Let's move on to threats. 讓我們繼續(xù)談威脅。
OK. So where are our opportunities? 好的。那么我們的機會在哪里？
-下幾步和結束
這些表達方式會幫助你陳述下幾步并結束討論。
What are our next steps? 我們的下幾步是什么？
I'll follow up with Sunset and email you a summary of the discussion. 我會和日落跟進然后發(fā)郵件給你們一個討論的總結。
Great meeting! Thanks, everyone. 會開得很不錯！感謝，各位。
